This year marks the 25th anniversary of the World Wide Web, an invention of onetime CERN employee Tim Berners-Lee that’s changed the world to an unfathomable degree and turned the internet from an obscure idea with a lot of potential to a mainstream phenomenon.

“Digital Life in 20125,” a joint project by the Pew Research Center and Imagining the Internet Center, spoke to numerous internet luminaries to capture their thoughts on the web’s past, present, and future.

For example, Vint Cerf, Google’s vice president and an internet evangelist, predicts “more businesses will be born online with a global market from the beginning. Massive open online courses (MOOCs) will become important revenue streams.”

Microsoft Research’s principal researcher, Jonathan Grudin, spoke about how the internet has made the world more transparent: “We often or usually formulate rules knowing they won’t always apply, and ignore inconsequential violations, but now that is more difficult—the violations are visible, selective enforcement is visible, yet formulating more nuanced rules would leave us with little time to do anything else.”

Just think: Way back in 1989, you’d have been reading this in a pamphlet or magazine.

Speaking of reading, you can look through the entire report right here [PDF].

Learn Your Data

One of the internet’s biggest impacts has been in the breadth of data it makes available. But is all that data being put to good use? Suhas Sreedhar thinks not, as he explains in a piece he wrote for Forbes.

Citing a Corporate Executive Board (CEB) study that found 62 percent of workers are unable to properly analyze and use data to make business decisions, Sreedhar calls for the creation of data-driven offices. And for such offices to take hold, workers need to upgrade their analytic know-how. How could your association benefit from an approach like this?

Great Stuff

Today marks the final day of the ASAE Great Ideas Conference, and our live coverage of the proceedings continues. Here’s just a peek into what’s going on:

Great example of content marketing. Air New Zealand Hobbit Safety Video. #ideas14 http://t.co/zqFoJfg3Ov

— Matthew Amick (@amick_matt) March 11, 2014

Creative room layout to facilitate community. #ideas14 pic.twitter.com/zyJeAZR248

— Jessica Seitz, CAE (@JessicaRSeitz) March 11, 2014

And you can still follow along with the #ideas14 hashtag on Twitter.

Other Good Reads Today

Not gaining any momentum on Instagram? You’re not alone. Lesley Vos at SocialFish has some tips to help build some filtered momentum.

Worried about Gmail’s universal unsubscribe button? It may throw a monkey wrench into many associations’ outreach efforts, but Ann Breckencamp, product manager for CommandIQ, tells CMSWire there’s a silver lining.