What’s the word that will define events in the coming year? Try “drench.”

“The event of 2015 will drench attendees,” according to Event Manager Blog‘s annual Event Industry Trends Report.

“It will make them feel they own the space and the content being presented. The role of technology will be crucial in facilitating this incredibly immersive experience,” the report states. “As attendees become more knowledgeable and connected and event professionals advance their expertise with technology, traditionally static events will become immersive experiences.”

Along with immersive events, the report predicts the following trends for 2015:

Attendee:

• Let ME speak
• Unplan
• I am in control

Venue:

• Drag-and-drop venues

Event Planner:

• Reinventing sponsorship
• Intelligent feedback
• Offline connectivity
• Microlocation

Performers:

• Super speakers

Just what does each of these trends and themes mean? Read through the full report or click through the presentation below to find out.

Event of the Day

Looking to keep up with the final day of ASAE’s 2014 Technology Conference and Expo? Catch updates and yesterday’s highlights with our live coverage.

Other Good Reads

We won’t pretend to be experts on what the kids are into these days, but Groupon’s manager of corporate development, Adam London, has an interesting post on Medium about why YouTube is such a pivotal platform for teens. He boils it down to something associations are well familiar with: relationships.

Learn from some of Giving Tuesday’s most successful initiatives by reading about the Network for Good’s honorees for the year’s best campaigns, from the Sikh Coalition to the Badass Brooklyn Animal Rescue.

Will your New Year’s resolution be about improving productivity? If so, the Young Entrepreneur Council has 10 strategies to get you started off on the right foot, via Inc.

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