Tradeshows are an increasingly important, but often overwhelming, challenge. The flurry of activity on the floor; the noise from hundreds, maybe thousands, of people; and the constant pull for attention can overload the senses of even the most seasoned attendee.

With constant stimulation, it can be hard for some organizations to stand out among the crowd.

To help, Marketing Specialist Sarah Landrum has assembled a list of tips to help any organization shine.

Interactivity is one of the most important features of a successful booth, according to Landrum. Consider using games and demonstrations to grab that all-important first glance from an attendee. And encourage your staff to play up their expertise when engaging with attendees.

“They should also be skilled at talking to people and drawing them into a conversation,” Landrum writes. “Consider investing in some Dale Carnegie business courses to prepare for upcoming events.”

When it comes to your actual setup, keep it simple. Avoid filling every square inch of your booth; it can be distracting and counterproductive. Be strategic with your displays, and go for quality over quantity.

Ascent of the Day:

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To some, the madness of Black Friday shopping is as much a Thanksgiving tradition as turkey and pumpkin pie. But Giving Tuesday continues to gain momentum as an alternative for holiday spending. Nonprofit Quarterly Reporter Patricia Schaefer provides an update on the state of Giving Tuesday and offers lessons that nonprofits can learn from the day’s growing success.

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