The Denver Broncos’ Super Bowl-winning star quarterback got schooled by an association.

While celebrating on Sunday night, Peyton Manning said in an interview he was going to mark his victory by drinking “a lot of Budweiser.” The comment raised a lot of eyebrows—especially from craft brewers, who know a thing or two about Super Bowl slights.

The Brewers Association—a nonprofit trade group representing more than 2,900 American breweries, as well as another whopping 45,000 members of the American Homebrewers Association—had a response ready for Manning.

The trade group, which is based in Boulder, Colorado, sent over a sampling of 10 craft beers brewed both nationally and in Colorado.

The Brewers Association sent Peyton Manning craft beer, so he won't drink Budweiser. My suggestion? Drink it all pic.twitter.com/jLb4l6rLS7

— Ian Rapoport (@RapSheet) February 10, 2016

“Wouldn’t he rather have a beer more fitting of his superstardom; maybe a beer that more closely represents the Broncos’ status as an underdog? That’s what we believe small and independent craft brewers represent,” the group said in a news release.

The Brewers Association also offered to give Manning a chance to see quality craft beer up close, inviting him to visit a local craft brewery in the letter it sent him [PDF].

Want to see which beers were included in the shipment? Take a look.

Advice of the Day

{New today!} 3 New Trends for Cultural Organizations That Are Not New At All (so let's stop being scared of them): https://t.co/4RgsF5pF3p

— Colleen Dilenschneider (@cdilly) February 10, 2016

There’s always a new trend around the corner … but that trend may not be entirely new.

Know Your Own Bone blogger Colleen Dilenschneider presents three new trends that pertain to cultural organizations (or any association) and shows how they aren’t necessarily brand new. They’re more recycled concepts reimagined for today. And she urges you to not be afraid of them.

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(Brewers Association)