The Music Business Association offers its members deep-dive consumer analytics way beyond what can be found on any Billboard chart.
What is it? In case you’ve read anything about the music industry lately, you might know that selling a hit song to the broader public is a lot different than it was before Napster came along, let alone Spotify. Which is why the Music Business Association (Music Biz) has started to offer its members access to consumer-insights data that breaks down how people consume, discover, and stream music, along with what devices they use and whether they are digital natives. The data currently in the system is based on a survey of more than 3,000 consumers.
Why it works: The offering, born of a collaboration between Music Biz and the data firm Lots of Online People (LOOP), provides data points that can be acted upon as industry figures attempt to break an artist and build their audience. “Music Biz Consumer Insights is bursting with actionable data that will help our members better understand U.S. consumers,” Music Biz President James Donio said in a news release. “We look forward to working with LOOP to ensure that this portal will always provide the most accurate and up-to-date market intelligence for our members.” The association will hold a webinar on July 12 to highlight the new offerings.
Other perks: The association, which has membership offerings both for individuals and for companies throughout the music industry’s supply chain, relies on a broad array of resources to keep people coming back. Among those benefits are promotional opportunities, educational offerings, job listings, discounts on goods and services, and—of course!—access to the latest music charts.