Jaden Smith is behind a better water bottle—one that’s already showing results.

The Environmental Media Association (EMA) has recognized the innovative work Smith has done with his JUST water bottle company. Smith will receive the award at the EMA Awards next month, in Burbank, California.

The company, based in Glen Falls, New York, offers spring water that is “responsibly sourced, produced and packaged.” The bottle is made of 82 percent renewable resources, including both paper and plant-based plastic, and can be fully recycled wherever cartons are accepted.

“We are so honored to be able to share with the global public this inspiring young voice for environmental issues and sustainability,” EMA President Debbie Levin said in a statement. “Jaden is a true activist and role model that can authentically lead his generation to a more thoughtful and conscious future.”

Known among other things for being Will Smith’s son, Jaden is a performer in his own right, but he never revealed that he was behind JUST water for years.

He wanted to emphasize the mission rather than put his name on the company, according to People. Smith calls the product “water for the people.” The current goal is to get to 100 percent in reducing greenhouse gas emissions—it reaches levels of up to 74 percent today.

“With the Male EMA Futures Award, our voices are being amplified and we’re making a difference,” Jaden told Billboard Magazine. “Having the support from an organization that shares the same values as me makes the future more optimistic than ever.”

Tweet of the Day

What happens when you don't have #DataGovernance? Data quality issues, conflicting info & confused staff. #assnchat https://t.co/ZFiPUS4Kqv

— AssociationAnalytics (@AssocAnalytics) September 29, 2016

Data can pile up quickly. Does your association have the right level of data governance?

“A data governance policy will ensure that your association is treating data as an asset,” Tori Liu writes at Association Analytics. She shares guidance on how to build data organization and management.

Other Links of Note

What can you get out of volunteering? More than you signed up for—and it’s all good. Dante Munnis shares a couple of solid unintended outcomes at the VolunteerMatch blog.

Being nosey can be good sometimes. Callie Walker at the MemberClicks blog claims it is not always a negative thing when it comes to learning about your members or how your association is doing.

It’s time to stop bashing microlearning. Professionals developing their knowledge through e-learning are doing well. Christopher Pappas debunks microlearning myths at the eLearning Industry blog.

(via Jaden Smith's Facebook page)