Money & Business

Editor's Note: Reflection Time

By / Dec 1, 2016

With 2016 ending, we asked association execs to look forward and offer up some resolutions for 2017. Associations Now has some resolutions, too.

Well, here we are, at the end of another year. No doubt, like me, you’re wondering where 2016 went, as we watch it fade into the rearview mirror. By tradition, the end of the year is a time for reflection, but in the real world, ’tis the season that’s least likely to serve up a moment for that.

Fortunately (at least in this case), magazine production deadlines require editors to live in the future, and our writer, Allison Torres Burtka, was talking to C-suite association executives weeks ago about their resolutions for 2017 and how they plan to fulfill them. You’ll surely recognize the challenges they’re tackling, from organizational culture to education innovation to member engagement. And their thoughtful answers made me think about how I would respond to Allison’s questions. So here goes.

What’s my top resolution for Associations Now in 2017? To take a hard look at how well AN is serving your needs and keeping up with changes in how you want to receive news and other content.

Why? It’s been more than four years since we rebranded Associations Now and launched our digital channels, AssociationsNow.com and Associations Now Daily News. In an era where holding steady usually means falling behind, it’s time to take a fresh look at what AN should be now and in the future.

Whose help do I need? My talented colleagues’, of course—and yours. Your feedback will help ensure that we keep delivering on our promise to be your most important source of association news, features, and analysis.

How will I get started? We’ve already started the conversation, with a focus on analytics and goals. We’ve got more work to do in the coming months. I hope you’ll share your thoughts on what you’d like to see in Associations Now, in print and online. Email us at [email protected]

May you find time for a little rest and reflection in the coming weeks. Happy holidays!

Julie Shoop

Julie Shoop is the Editor-in-Chief of Associations Now. More »

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