Martin Luther King Jr. Day doesn’t have to just be a day off, it could be a “day on.” Also: Wow your audience with stunning visuals inspired by TED Talks.
It’s likely your association members won’t be working next Monday in honor of slain civil rights hero Dr. Martin Luther King Jr.
Writer Antionette Kerr shares culturally competent ways your association or nonprofit can reach out to members with ideas to help them observe and celebrate Martin Luther King Jr. Day.
“Imagine if more people viewed the MLK holiday as a ‘day on’ rather than a ‘day off,’” Kerr writes on Kivi’s Nonprofit Communications Blog. “Instead of simply staying at home or shopping, remind your network that they could participate in service projects that strengthen communities, empower individuals, bridge barriers, and create solutions.”
Kerr suggest other ways to showcase Dr. King’s message through your association’s marketing channels, but she does caution against being inaccurate. She notes that there are popular quotes inaccurately credited to Dr. King, and you should do your research to avoid making this mistake.
Take a Visual Cue from Ted Talks
— Event Marketer (@EventMarketer) January 11, 2017
Don’t let the next speech you give make your audience’s eyes glaze over. Inc. uncovered 10 of the most gorgeous visual designs presented at TED Talks. They may inspire you to take your next presentation to the next level.
Here’s one of their tips for showcasing data visualization: “Keep your fonts, colors, and designs cohesive and consistent from slide to slide and make sure each visualization is easy to digest at a glance.”
Other Links of Note
Facebook to show ads in the middle of videos: Forget “pre-roll.” Recode is reporting that the social giant will start experimenting with “mid-roll” ads and share the revenue with publishers.
New and emerging roles in the event industry: From virtual event manager to digital concierge, the Event Manager Blog reveals potential career positions that are developing in the events space.
What’s killing your marketing campaigns: Your target audience may be getting sick of your online advertising. The Drum has advice on how to refuel your creative efforts.