A major advocacy group for the potential of automation is looking to give Mexican industry a bit of a leg up.

On Thursday, the Association for Advancing Automation (A3)—a coalition that includes the Robotic Industries Association, AIA: Advancing Vision + Imaging, and the Motion Control and Motor Association—announced it would create a trade group specifically for Mexico, in response to robotics’ apparently fast growth in the country. (The group says 6,320 robots sold in Mexico in 2015, valued at $243 million.)

A3 Mexico, as the group will be called, will be specifically tailored to support the world’s 11th-largest economy.

“A3 Mexico is the first organization that represents and promotes the automation ecosystem in Mexico,” A3 President Jeff Burnstein said in a news release. “As a global organization, A3 is uniquely qualified to meet the needs of Mexico’s fast-growing industry. Establishing A3 Mexico is an extension of our core mission.”

The three organizing groups behind A3 will operate separately in Mexico under the umbrella group, but together they will play an important role in educating the broader market and setting industry safety and quality standards. The group will also sponsor and take part in Mexico-targeted events.

The group will get going at next month’s Expo Manufactura, taking place February 7-9. Learn more at the A3 Mexico website.

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