When one association professional heard a celebrity denigrate her industry, she decided to confront him one-on-one. Also: Check out the “Global Meetings Industry Day Anthem.”
How would you react if a famous person inaccurately critiqued your association’s field?
Take a cue from Lindsay Patterson, a senior manager for communications and public relations at the Association of International Certified Professional Accountants, who tells her story on AICPA Insights.
At this year’s SXSW conference, Mark Cuban, the billionaire owner of the Dallas Mavericks NBA team, said that he would not want to be a CPA right now because advances in automation technology don’t bode well for the future of that profession.
Patterson decided to respond to Cuban with a blog post to tell him how the accounting profession is innovating by using technology. But before she could hit publish, Cuban appeared in the lobby of her office building in a stunning coincidence. Seeing her big opportunity, Patterson boldly approached the SharkTank star in person.
“Over the next 10 minutes, I shared some of the many ways the profession is embracing technology to innovate new services and methods of providing them,” writes Patterson. “Automation actually frees CPAs up to perform higher value services for clients and organizations.”
Celebrate with Music
On Thursday, April 6, the event industry will celebrate the second annual Global Meetings Industry Day (GMID).
“GMID events will be held across the globe to demonstrate the measurable impact that meetings have on businesses, economies, and communities,” says the Meetings Means Business website.
The GMID organizers have released a music video to serve as an official anthem on the big day. The video was produced by SongDivision, and it contains fun footage crowdsourced from event planners around the world through Periscope.
Other Links of Note
The 50 greatest leaders in the world. From big companies to small organizations, Fortune reveals its list of the world’s most effective leaders.
Social media across the generations. Sprout Social details the different ways millennials, Gen Xers, and baby boomers use social channels.
Association branding. Your organization needs strong content and social media plans. The CSAE Blog shares a few things you need to consider while strategizing.