Money & Business

Why One Association Is Letting Its Chapters Take Over Instagram

By / Mar 15, 2017

The American Society of Landscape Architects, which always has something interesting happening on social media during its World Landscape Architecture Month, is upping the ante next month by letting individual chapters run its Instagram page for a day.

When next month’s World Landscape Architecture Month begins in earnest, the American Society of Landscape Architects will be ready to celebrate the event with a whole bunch of pretty pictures.

Starting April 1, ASLA will let each of its chapters take over its Instagram feed for a day, for 49 days in all. That’s no small deal, either, as the group has more than 28,000 followers on Instagram.

The plan supports ASLA’s goal for the month—to celebrate members’ work globally, according to Executive Vice President and CEO Nancy Somerville.

“ASLA and its chapters are excited to showcase landscape architects’ work in April and beyond,” Somerville said in a news release. “We’re looking forward to seeing all aspects of the profession, everything from iconic spaces like Central Park to sketches from students.”

The Instagram takeovers will build on ASLA’s previous social successes. In 2015, the association launched a social campaign complete with wallet-sized cards that read “Designed by a Landscape Architect”—offering a natural framing element for a social media post (and, of course, an immaculately designed landscape). The campaign drew millions of views around the globe, as did last year’s “This is Landscape Architecture” campaign, which is back again this year.

“We really feel that social media is a really good way of reaching people and informing the public about what landscape architecture is,” ASLA campaign manager JR Taylor told Associations Now last year.

Ernie Smith

Ernie Smith is the social media journalist for Associations Now, a former newspaper guy, and a man who is dangerous when armed with a good pun. More »

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