Three-out-of-four Americans own or have access to a smartphone, and the pace of growth in the devices’ market penetration is slowing, according to a recent study by Deloitte. But consumers are increasingly sporting mobile devices on their wrists—and this trend means wearables may represent the next wave of digital adoption. Which begs the question: How can associations take advantage of this emerging opportunity to reach their members wherever they are?

Which devices do you own or have ready access to?

Smartphone

2016 77 percent

2015 70 percent

2014 58 percent

Tablet

2016 59 percent

2015 51 percent

2014 38 percent

Smart Watch

2016 12 percent

2015 4 percent

2014 2 percent

Fitness Band

2016 17 percent

2015 10 percent

2014 5 percent

(LDProd/Thinkstock)