Prioritize your email strategy to get the most from your content. Also: Don’t miss these valuable SEO resources for association marketers.
Once you’ve put time and money into creating great content, you need to drive traffic to it by testing out a variety of distribution channels, including social media, SEO, and ad networks.
All of them can direct some traffic to your site, but if you want to get guaranteed, consistent traffic, focus your efforts on email, says Brian Clark, founder of Copyblogger.
While social media and SEO have their benefits, email newsletters provide the most value, Clark says. Email delivers the highest click-through rate, and it’s the channel that converts the most people.
“The reason you continue to deliver valuable content beyond your initial promise is simple,” writes Clark. “You’re training people to open your emails and click on your links by being consistently amazing.”
Search Engine Resources
After you’ve gotten your email strategy buttoned up, turn your attention to SEO.
The folks over at i3 Events curated a list of 10 SEO resources for association marketers to help you get more traffic to your site from search engines. They recommend educational resources like Moz, HubSpot, and Search Engine Journal. And they also direct you to SEO tools like KISSmetrics and SEMrush.
Other Links of Note
Want more attendees to open your emails? Event Manager Blog shares tips for boosting your open rate.
Snag those millennials. Engaging Volunteers shares ways to reach millennials online.
Get more done. Entrepreneur reveals how to be more productive by doing less work.