Leadership

Executive Summary: Ross Brown

By / Jun 1, 2017 (Jonathan Willis)

Ross Brown, the marketing & membership director of the Association Of State Dam Safety Officials in Lexington, Kentucky, is an advocate for treating an association like a business.

My Three Goals For 2017
  1. Roll out our new website
  2. Integrate our new marketing automation system and LMS
  3. Launch our new Young Professionals Interest Group

My Media Mix

Music: Chris Stapleton, Robert Earl Keen, Jason Isbell, Unofficial Shane Smith with Michael Chandler, Zac Brown Band, Sturgill Simpson

Magazines: Inc., Fast Company, Associations Now, Sports Illustrated, ESPN

TV: Big Bang Theory, This Is Us, House of Cards, Bloodline, Narcos, 30 for 30, Modern Family

The Best Advice I Ever Got

Think of the association as your small business. And remember the term “nonprofit” is for tax purposes; it is not a business plan.

What I Do When I’m Not At Work

Spend quality time with my wife and daughter. Travel, get outside, and watch whatever sports are on.

My Favorite Blogs

Informz Blog, Hubspot, Fish Philosophy, MemberClicks Blog, All Pro Dad, Seth Godin

If I Weren’t Doing This, I’d …

… be coaching football and teaching.

On My Desk Right Now

FY18 draft budget, FY18 marketing plan, FY 2018-2022 strategic plan, edits for our Journal of Dam Safety and our upcoming regional conference program, multiple stress balls

Associations Now Staff

The Associations Now team of editors covers all aspects of association management in print, blogs, and daily news. More »

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