Technology

Wednesday Buzz: Connecting with Millennials on Social Media

By / Jun 14, 2017 (ponsulak/Thinkstock)

How to use the latest Facebook and Instagram features to reach and engage with millennials online. Also: Tips for delivering a perfect pep talk.

Social media platforms introduce and update features seemingly almost daily. Keeping up with the latest product developments and figuring out how best to deploy them can be tricky—especially when you have to figure in how a diverse audience of millennials uses these platforms.

Social Media Examiner reveals how to leverage the latest in Facebook and Instagram features to connect and engage with millennials.

Snapchat made disappearing media popular, and Facebook’s mobile app and Instagram have tried to follow suit. Deliver disappearing messages in the form of articles and photos by sending them to specific friends and followers. “Posting to your stories and/or sending media to specific friends via Direct can be a great way to support top-of-mind awareness and add an even more personal feel to your posts,” writes Mari Smith.

Have you considered posting a job opeon Facebook? Far more millennials use Facebook than LinkedIn, so experiment with Facebook’s job feature to recruit this generation to your organization.

Social Media Examiner also provides instruction for how to best use Facebook Live and Instagram Live, and how to take advantage of augmented reality filters.

Rallying Cry

One of the key responsibilities of a leader is to rally the troops, but soaring oratory doesn’t come easy to everyone. Luckily, there’s a science to delivering a great pep talk that almost anyone can follow.

According to Harvard Business Review, a good pep talk is a careful balance of three elements: uncertainty-reducing language, empathetic language, and meaning-making language.

Uncertainty-reducing language is when leaders provide precise instruction on how to do a task. Empathetic language shows care and attention; this language “can include praise, encouragement, gratitude, and acknowledgment of a task’s difficulty.”

And meaning-making language involves “linking the organization’s purpose or mission to listeners’ goals,” writes Daniel McGinn. “Often, meaning-making language includes the use of stories—about people who’ve worked hard or succeeded in the company, or about how the work has made a real difference in the lives of customers or the community.”

Other Links of Note

Your governing board should participate in fundraising. The Wild Apricot blog shares four ways to get board members involved.

Need to draw more people to your events? MeetingsNet shares ways to effectively use email marketing to boost registration.

Increase attendance at your next membership call. The Membership Guys reveal how to get more people to your real-time content.

Raegan Johnson

Raegan Johnson is a contributor to Associations Now. More »

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