Money & Business

Landscape Group Partners with Home-Design Platform Houzz

By / Jul 24, 2017 (Houzz handout photo)

To raise the visibility of its members and itself, the National Association of Landscape Professionals has partnered with home-design and renovation platform Houzz.

A new partnership between the National Association of Landscape Professionals and home design platform Houzz will connect their communities, help NALP members improve their businesses, and give NALP greater recognition in the field.

“We are thrilled to partner with Houzz, which is an incredibly useful site for millions of consumers looking to improve their indoor and outdoor living spaces,” NALP CEO Sabeena Hickman, CAE, said in a press release. “We are also excited by the national recognition we can bring to our members’ award-winning projects and by the opportunity to help members increase their visibility and promote their professionalism.”

Through the partnership, NALP members will receive discounts on products sold on Houzz through the House Trade Program, support from the platform on setting up their profiles, and the ability to use NALP’s logo on their Houzz profile—which will also give NALP greater credibility among consumers and nonmembers.

“We’re hoping that consumers will start looking for that NALP logo when making their buying decisions,” Vice President of Public Affairs Missy Henriksen told Associations Now.

Several times during the year, NALP will also host People’s Choice Awards on Houzz, in which the platform community will be able to vote for the best projects among NALP’s Awards of Excellence winners. Participants in the current People’s Choice Awards are voting for the best water feature.

In addition, Houzz will attend NALP conventions to present the award winners and speak to members, as well as contribute content monthly to NALP’s consumer website LoveYourLandscape.org. “It’s a great opportunity for us to have the connection with the Houzz community,” Henriksen said.

Houzz has partnered with other associations in the past—like the American Institute of Architects, the National Association of Home Builders, the American Society of Interior Designers, and the American Society of Landscape Architects—largely through the use of organization badges and logos on company profiles. As Houzz creates and enters new partnerships, Henriksen says NALP expects its partnership to expand as well.

She explained that such a partnership with Houzz helps bolster NALP’s voice and recognition, especially because of the alignment of values between the two.

“Houzz is a strong brand. They do an excellent job of helping homeowners look at ways to enhance their homes and their outdoor living space, and that is very consistent with our mission as well,” Henricksen said. “We know that memories are made in the backyard … and so we’re really excited about the opportunity to work with a brand that shares that [vision].”

Alex Beall

Alex Beall is an associate editor for Associations Now with a masters in journalism and a penchant for Instagram. More »

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