Meetings

Data Nugget: From Data to Action

How event planners use data gathered from the event after the fact.

Event technology produces a lot of data for meeting planners. Here is how association planners responded in a survey when asked, “What is the primary way you are utilizing data and information generated from your event technology systems?”

Proving ROI: 19 percent

Planning better future events: 37 percent

Post-event communications: 5 percent

Improving attendee experience: 40 percent

Source: Cvent and Event Marketing Institute, Event Technology Engagement Survey, January 2017

(erhui1979/Digitalvision Vectors/Getty Images Plus)

Associations Now Staff

By Associations Now Staff

The Associations Now team of editors covers all aspects of association management in print, blogs, and daily news. MORE

Got an article tip for us? Contact us and let us know!


Comments