Influencers can be your best conduit to membership and spreading new ideas. But how do you tap an influencer? You don’t need Kim Kardashian. Start by engaging your most committed members.
The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members.
As voice recognition apps spread, associations are exploring ways to answer common membership questions and provide popular services using voice command.
The American Alliance of Orthopaedic Executives uses a volunteer matrix, which is a spreadsheet that helps to track and recruit members.
The Lions Club International, one of the world’s largest service organizations, recently turned 100. To celebrate, Lions planned an anniversary party recognizing and incentivizing membership.
The American Probation and Parole Association is adding a little competition to its annual conference to get members moving and active in their host city.
Membership teams have questions about how to build insights from web analytics. A few experts explain how membership pros can increase their data visibility.
Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. And there’s good generational news too.
To add camaraderie and creativity at annual meetings, the Association of Public Health Laboratories encourages members to share morale-boosting moments.
Whether you offer a retiree membership category or not, there’s a good chance you’re missing opportunities to engage older members.