Onboarding is an essential piece of the membership engagement puzzle. While many associations have an onboarding campaign that includes targeted messages, it can be easy to overlook the value of making face time with new members.
The Academy of Managed Care Pharmacy uses a mentoring program that incentivizes conference attendance and provides members with opportunities to network and recruit new staff.
In some fields, associations can’t fully carry out their mission of guiding smart policy and facilitating information exchange if government employees aren’t part of their membership community. But state and federal rules are sometimes an obstacle to bringing in those members. Some groups are reexamining their membership strategies to bring down that barrier.
The National Association of Professional Organizers keeps its house in order with a simplified “contact us” form. The new form makes it easier for members to ask questions and receive prompt replies.
Leading healthcare associations are working together to craft strategies for better engaging members. Even as the healthcare industry continues to change, a new report offers six recommendations to boost engagement that associations in all sectors can learn from.
Membership renewal is catching up to our faster lives.
How Subway franchise owners talk and listen online.
One small association increased membership by 7 percent in a year using targeted "combo-promo" campaigns.
While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. Generation Z, it’s said, will be even more digitally savvy and globally focused.
A mail-order mystery service is sparking some surprise and delight in its rapidly growing membership. Here’s what associations can learn from an old-school engagement tactic: Leave them guessing—and wanting more.