Asking regional members to take action on micro-advocacy efforts could result in big payoffs—both for your issue and in member engagement.
Associations put value on retention rates, but that’s not always the right metric to boost renewals. A new report says engagement scoring matters.
To encourage membership recruitment, the North American Association of Floor Covering Distributors gives an award to the member who is the biggest connector.
Digital badges and ribbons put a twist on a traditional form of member recognition to incentivize small acts of engagement. Associations and their members are sharing them across community and social networks, adding an element of competition that spurs involvement.
There’s a simple way to say thanks to dedicated members who serve in volunteer positions—sign and send a gratitude book.
Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. But the work they do needs to benefit the volunteer as well as the organization. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences.
What should government relations professionals be doing now to initiate their advocacy work with the Trump administration? Start with these tips from Ellen Fern, managing director of Washington Partners, LLC, and John Segota, CAE, associate executive director for public policy and professional relations at TESOL International Association.
President Donald Trump entered office on a promise to change Washington, DC. What that means for the workings of government is just beginning to emerge. In light of a new administration and Congress, associations are taking a fresh look at their government relations strategy and tactics. A key word for 2017: agility.
Building diversity and inclusion into governance structure.
Members want payments to be quicker than ever. Learn why your association should consider electronic payments or other methods for accepting dues.