It’s too early to say whether or not associations should take edge computing, the successor to cloud computing, seriously. But what should be taken seriously is its potential. Any good association IT department should research potential disruptors ahead of time.
Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. Using this model, there's potential for associations to gain a nondues revenue source—but it’s going to require that your organization do its homework.
In recent weeks, both consumers and advertisers have started paying increased attention to where their ads end up online. It’s an issue that associations should consider, too, if they rely on programmatic advertising.
Over time, you might find that your users “check out” of your marketing emails—at times, even letting entire accounts go dormant. That’s a problem, obviously, and email deliverability concerns are definitely one aspect of it, but the real issue could be more foundational.
A recent trend in content management systems is something called the "headless CMS," which separates the management of the content from the main website. Here’s why that trend is one that associations should look into—especially those with a large content footprint.
Is your association relying on the wrong tools to collaborate internally? Possibly, but the first question you should ask isn’t if there’s a better tool. It’s about why your current tools are losing out to emails and phone calls.
Last week’s discovery of a massive security hole in the widely used online security service Cloudflare happened despite that company’s reputation as being on top of things. (The flaw was severe, but Cloudflare’s quick reaction time reflected this.) It’s a reminder that the response is just as important as the security in the first place.
Currently gaining attention in the political world and elsewhere, encrypted messaging is starting to gain a bit of buzz. But if you’re looking into it for your association, you might find your employees are indifferent to such tools.
Organized on the fly with volunteer help—much like the event it was designed for—the official app for the Women’s March on Washington is a tale of employee passion pushing an idea forward—and a company following the lead. Here’s how DoubleDutch pulled it off. Last month’s Women’s March on Washington came together quickly—from start to finish, […]
Sometimes an online comment system or forum no longer makes sense for your organization’s needs, potentially due to a glut of "trolls"—an issue the Amazon-owned IMDb is currently dealing with. The lesson: If you’re dealing with an online community, especially at scale, you must be willing to invest in both the people and technology that makes it work.