Technology Blog

Technology by Jan 3, 2017

Lessons From Super Mario Run's Business Model Stumble

Technology by Jan 3, 2017

Nintendo’s first Mario game exclusively produced for mobile platforms was heavily hyped but struggled to keep its sales momentum beyond its first week—despite being a pretty solid game. In fact, it got savaged by reviewers thrown off by the price tag. The lesson for associations bringing something online? Your business model has to match the medium.

Technology by Nov 22, 2016

Don’t Ignore the New Top-Level Domains

Technology by Nov 22, 2016

For years, revamped top-level domains have been promised as the new frontier in branding online, and they’re nearly mature enough that they’re starting to show up in the wild. These domains have huge advantages in some contexts, but those who don’t pay attention could find their brands at risk online.

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