A big-name daily newspaper is trying a quiet test with a group of its subscribers—and the early success exhibited by this strategy makes it an idea that anyone with a community interest should keep an eye on.
Nintendo’s first Mario game exclusively produced for mobile platforms was heavily hyped but struggled to keep its sales momentum beyond its first week—despite being a pretty solid game. In fact, it got savaged by reviewers thrown off by the price tag. The lesson for associations bringing something online? Your business model has to match the medium.
As we end 2016, associations and their employees are literally surrounded by cloud services that involve someone else pulling the strings. But why should they be the center of attention? Don’t be afraid to push your organizational weight around a little.
When an organization-owned device like a laptop, tablet, or smartphone goes missing, a lot of major concerns should arise—and those concerns aren’t limited to the device itself. Mitigate the risk by using a thoughtful security strategy.
The National Football League in recent weeks has arguably earned more attention for its unusually tight social media policy than anything happening on the field. The league is starting to reverse course, but it nonetheless remains a great example of how not to manage a social strategy.
Like many of the company’s longtime users, IT pros looked skeptically at Apple’s newest MacBook Pro, which is a deadly combination of expensive and non-upgradeable. One thing IT pros shouldn’t ignore, however, is what Google is doing with its Chromebooks in the coming months.
For years, revamped top-level domains have been promised as the new frontier in branding online, and they’re nearly mature enough that they’re starting to show up in the wild. These domains have huge advantages in some contexts, but those who don’t pay attention could find their brands at risk online.
Over two decades, an ambitious firm has grown from startup subsidiary to the established maker of a tool used by millions. (Hint: It’s probably in your car.) The reason the company has managed to hold on for so long has much to do with its ever-evolving data strategy. It offers a great example for associations […]
A federal government agency that has more in common with startup culture than bureaucracy is raising some eyebrows from watchdogs. But is the real problem with this skunkworks project cultural incompatibility?
The looping-video social network Vine is about to go away, due partly to shifts in Twitter's strategy and partly due to larger shifts in the market. Vine's unexpected closure offers much in the way of lessons for associations.