If you’re trying to reach modern audiences with your content strategy, your association needs to be multiple places, offering multiple contexts. But a quick reminder: Not every piece of content may be so easy to mold.
Yes, chatter around the cloud is pretty common these days, but the fact of the matter is, if you’re not properly implementing it within your organization, the benefits could breeze past you. Perhaps that’s why a lot of organizations still have their own data centers.
The music industry’s reluctance toward streaming services offers a great way to think about how you position your own offerings in the marketplace—especially depending on how broad the appeal of those offerings actually is.
Of the many online threat vectors out there, perhaps the most common and dangerous is the phishing email, in part because it’s proved to be so effective. Read on for a few considerations when building out a response plan within your organization.
Love it or hate it, Twitter and other well-established social networks are very hard to shake due to the fact that so many people are there already. The open-source, decentralized social network Mastodon, which works like Twitter, isn’t really trying to rebuild that company’s scale—and that, perhaps, might ensure that Mastodon sticks around even though others have failed to. It’s a situation online community pros should study.
A recent deal in the association technology space raises some interesting questions about the state of the sector and what’s next. What’s holding associations and their vendors back, and what needs to happen to push things forward?
It’s too early to say whether or not associations should take edge computing, the successor to cloud computing, seriously. But what should be taken seriously is its potential. Any good association IT department should research potential disruptors ahead of time.
Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. Using this model, there's potential for associations to gain a nondues revenue source—but it’s going to require that your organization do its homework.
In recent weeks, both consumers and advertisers have started paying increased attention to where their ads end up online. It’s an issue that associations should consider, too, if they rely on programmatic advertising.
Over time, you might find that your users “check out” of your marketing emails—at times, even letting entire accounts go dormant. That’s a problem, obviously, and email deliverability concerns are definitely one aspect of it, but the real issue could be more foundational.