Attendees go to your conferences for a number of reasons, and their career level may help you determine why. Now it’s up to you to deliver on their expectations.
Sure, you want your attendees to learn onsite, but you also want them to apply what they learned back at the office. Some ideas for making that happen.
Event- and conference-related takeaways from the holiday comedy classic National Lampoon’s Christmas Vacation and its lead character Clark Griswold.
As meetings become less traditional and more experiential, so too should the roles on meeting and CVB teams. One new possible staff role: chief experience officer.
Sure, direct-mail pieces and email newsletters can be compelling. But having your attendees market your conferences or events for you may be a sure-fire way to engage new audiences.
Wildfires in Tennessee led to the evacuation of more than 14,000 residents and tourists in the affected areas. How can association meeting planners best prepare for a situation that would require attendees to be evacuated?
The term “mass personalization” may seem paradoxical. But for your meetings to continue to thrive, you must deliver personalized experiences to a large group of people.
What this year’s thriller of a World Series can teach meeting planners when it comes to designing and executing conferences or meetings.
Going it alone can be hard, especially when you’re one of a few thousand attendees at a large conference. Here’s how some groups are helping their attendees find a buddy.
Could exhibiting costs be keeping smaller companies and startups from your tradeshow? Some ideas on wooing these exhibitors who may offer ideas and innovations that your industry needs to be successful long term.