The Lions Club International, one of the world’s largest service organizations, recently turned 100. To celebrate, Lions planned an anniversary party recognizing and incentivizing membership.
Membership teams have questions about how to build insights from web analytics. A few experts explain how membership pros can increase their data visibility.
Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. And there’s good generational news too.
Whether you offer a retiree membership category or not, there’s a good chance you’re missing opportunities to engage older members.
MCON, the millennial conference, showcased research and ideas from those working in the social impact sector, including how to engage millennials in small-step activism.
Toolkits are a proven way to address member challenges, but not all toolkits are equal. One expert shares tips for toolkits that meet members’ needs.
As news organizations consider new models, there’s a unique opportunity for associations and journalists to team up and solve common membership issues.
Associate member categories can create new partnerships and revenue sources for your association. But timing is everything. Before adding to your membership, ask a few strategic questions about why these members are needed.
Diversity and inclusion require more than just lip service. To put D+I into practice, membership teams need to be constantly thinking about opportunities that foster action.
When Chipotle, a leader in the fast-casual space, was confronted with a food safety crisis two years ago, the brand suffered. To recover, the company reestablished relationships with its most loyal customers. It’s a strategy associations can learn from.