Associations put value on retention rates, but that’s not always the right metric to boost renewals. A new report says engagement scoring matters.
Digital badges and ribbons put a twist on a traditional form of member recognition to incentivize small acts of engagement. Associations and their members are sharing them across community and social networks, adding an element of competition that spurs involvement.
Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. But the work they do needs to benefit the volunteer as well as the organization. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences.
The last hour of the day can feel like a productivity killer. But a workplace efficiency trend, called the “soft project” hour, might help you to refocus and tackle those small membership to-do items.
Joint membership can offer big benefits for associations with component relations for both the national organization and state or local chapters. Members gain advantages too, from discounted dues to access to more programs and services. Here’s how it’s working for two associations.
A new survey says that membership renewal can be one of an association’s biggest challenges. And a quick study of respondents’ renewal tactics can help membership pros fine-tune their renewal process.
Whether you increase dues as needed or adjust the rate annually, it’s important to ask: How much is too much for membership dues? Last week, Costco, the second-largest retailer in the United States, announced that it would be increasing member dues for the first time in six years, mainly due to disappointing earnings results. The […]
The Senior Executives Association, which dedicates itself to serving federal leaders, is refocusing its membership strategy. That transition involves a new strategic plan, chapter growth, tiered membership, and partnerships to grow nondues revenue.
At the ASAE Great Ideas Conference next month, an experienced Parkour athlete will train association leaders on flexible movements. Here’s what membership teams can learn from the sport’s mind-body connection. If there’s an obstacle in your path, can you climb or jump over it? If you’re trained in the art of Parkour, like Dan Scheeler, […]
Onboarding is an essential piece of the membership engagement puzzle. While many associations have an onboarding campaign that includes targeted messages, it can be easy to overlook the value of making face time with new members.