Make it a priority to welcome new members, even with a quick email. Plus: Make social media fun with filters, geotags and more.
The Experimental Aircraft Association teams up with a popular software maker to offer members a free version of an industry-standard design app, to enable them to create their own plane.
An association consultant breaks down the reason people hate hidden fees so much and why your organization should avoid them. Also: When you have to break bad news to your members.
Evernote, a poster child for the freemium model, is showing signs of struggle, but associations may be better equipped to make the buzzy business model work.
The Modern Quilt Guild, a membership group based on quilting, is going to be delivering a new block design to its crew of quilters each month—and is asking members for help.
Use your social media presence to attract new members to your organization—but don't forget the strategy. Also, find out why the Democratic National Convention has a case of the tax-status blues.
What do people care about most? Themselves. One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging.
AARP offers its members a big discount on a service designed to make it easy to personalize greeting cards for loved ones.
Still smarting from criticism by the public and within the industry over a lack of diversity in the most recent batch of Oscar nominees, the Academy of Motion Picture Arts and Sciences is addressing the issue by inviting a significant number of minorities and women to become members.
In an effort to boost donations to the university and boost connections with the school's numerous graduates, the Arizona State University Alumni Association is shifting to a free membership model in addition to a variety of paid tiers for those who want more services.