The Music Business Association offers its members deep-dive consumer analytics way beyond what can be found on any Billboard chart. What is it? In case you’ve read anything about the music industry lately, you might know that selling a hit song to the broader public is a lot different than it was before Napster came […]
The process of finding an AMS that can meet your needs isn't easy—because it ultimately doesn't fit any other association. Also: If you want to avoid phishing attacks, focus on good employee communication.
The introduction of the popular sport into the Middle East nation spurs the formation of a local surfing association, which is now partnering with likeminded groups across the globe.
A new study suggests associations overlook the primary motivation for young members: jobs. But is that a benefit associations are capable of offering?
A local chamber of commerce does what it does best: It offers a local company the opportunity to share its "micro app" offering with the chamber's members.
An association data pro makes the case for a position dedicated to data management. Also: Instagram hits a user high point.
Amazon's persistence in driving users to "Try Prime" is a lead associations ought to follow and just one of many highlights from this week's ASAE Marketing, Membership & Communications Conference.
The British Bankers' Association is working to restore member trust by merging with three other financial services groups.
We explain what's wrong with making all your content available for free online. Also, 2016 MM&C attendees should check out this list of must-hit sessions.
The latest study from The Community Roundtable digs into calculating the return on investment for online communities. The model it offers, focusing on the value of questions answered, could be what associations are looking for.