It's not them, it's you. Curb online communication flubs before you lose another member. Also: An executive explains what adjustments associations can make to satisfy their members from different generations.
Your association’s community comes together for an event. How do you maintain that camaraderie year-round? Plus: some accolades for a committee that may not be getting its due. Event season brings communities from disparate locales together, and social media has only strengthened the ability to build bridges during events. But before you know it, the […]
Associations that have experienced embezzlement recommend early and honest communication to maintain trust and support from members.
Tips for retaining your membership numbers. Plus: Don’t turn off the introverts who attend your events. We’re still a ways from the release of this year’s Membership Marketing Benchmarking Report, but Marketing General’s senior vice president, Tony Rossell, is offering fresh details to stew over. In Rossell’s latest data release, the study found that 27 […]
Associations may be more similar than we think to for-profit membership programs, where flawless service quality is a must.
The tale of an association that eventually fell apart when it failed to keep up with its changing membership. Also: all the infographics you could ever want on the demise of Windows XP.
Membership numbers have been steady for several years at CompTIA, but its leaders believed it was time to attract a broader audience.
To help its members stay current among the myriad conversations happening via social media, the Outdoor Industry Association is compiling “social listening” reports as a complimentary member benefit.
Early results from a new study show that recruitment, not renewals, drove member growth for many associations. Also: the consistent craft that drives innovation.
Is it finally spring yet? It's time once more to declutter your membership practices, and these five ideas are a great place to start.