One association marketing expert suggests that a value gap might be at play when it comes to getting younger members to join. Also: You gotta see what this snow sports association is doing at Fenway Park.
A longstanding British business association is experimenting with a new pilot program for members who act quickly.
The online-publishing trade association Digital Content Next, thanks to a grant from the Knight Foundation, is providing memberships to an array of nonprofit news outlets.
An array of major music stars—particularly from the R&B sphere—are planning to help the National Academy of Recording Arts and Sciences launch a new political action committee it calls the Grammy Fund for Music Creators.
Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas on membership, including great questions for member research and the power of delegating metric measurement to staff
The Alaska Chiropractic Society is helping members gain access to the business resources they need with a new credit union partnership.
Find out how to use ground-shaking industry trends to your advantage in building member engagement. Also: The American Library Association brings back a classic David Bowie poster.
A new survey by Advanced Solutions International shows that increasing member engagement is a key goal for membership executives. Adopting a strategy for measuring engagement is one way for associations to thrive.
Every member has a story, but most people aren't polished storytellers. An author and expert on business storytelling offers advice for turning raw member stories into tales that inspire.
Standards for Technology in Automotive Retail aims to save members time and money with a new data-driven tool.