A trade group focused on the B2B publication space credits increasing financial stability for the ability to offer free membership. Also: Tips for live-tweeting events.
At the Kentucky Pharmacists Association, Roamey the Gnome is popular guy. He travels the state, posing for pictures and talking KPhA membership. And it's all just playful enough to work.
Members of the American Institute of Architects can keep tabs on industry analytics with a construction information provider’s data warehouse.
Why associations shouldn't mistake broadening the audience for growth. Also: An ad by Apple that'll get the waterworks going.
Is there an association for professional Santa Clauses? You betcha—in fact, there are a bunch of them. The Saint Nick association sector, however, hasn't always been a friendly place—and, as a result, it could soon become fodder for Hollywood.
An association marketing pro notes the danger of a key messaging disconnect when discussing member benefits. Also: why digital transformation isn't coming along so easily for many companies.
As the online physicians' network Doximity continues to grow, the Society of Hospital Medicine aims to help members use the platform for better patient outcomes.
A partnership between the New York State Restaurant Association and Delivery.com gives members discounted delivery service.
How rewards can encourage good member behavior. Also: Automating unstructured tools is the next step in smoothing out workflow.
If you're stumbling over two of the biggest acronyms in e-learning, you're in luck. Plus: The Netflix model meets traditional magazines.