Some association members want to keep up with the Joneses, while others are looking for experiences that reward their time spent over anything else.
The Credit Management Association is giving members who are small-business owners a financial leg up.
One association's key engagement metric answers a simple question: How many members' engagement score is zero?
The United States Professional Tennis Association is helping its members stay active for a lifetime with a new partnership. What’s the benefit?: Call it a win-win: Sports-apparel brand 2XU is offering members of the United States Professional Tennis Association special discounts for its compression gear, along with motivation for USPTA athletes to wear the 2XU […]
An association-membership firm offers tips to move beyond the traditional one-size-fits-all approach. Also: What nonprofit marketers should know about Google's new Inbox platform.
Tracking engagement on a per-member basis is valuable, but what could an association learn from an organization-wide engagement indicator?
Author U provides support and resources to help members turn ideas into books.
The Direct Marketing Association this week offered its members a useful guide that tells them what they should do if a worst-case scenario happens.
In both the United States and Europe, college alumni associations are using their social channels to help boost engagement with—and donations from—former students. For some schools, the added effort is paying off, big time.
The success of mission-driven companies like Chipotle show how associations can transform their missions from mere marketing slogans into membership drivers.