Why your social strategy shouldn't stay so complacent. Also: New conference technology that turns anyone's smartphone into a microphone.
The open-source CMS platform Drupal recently announced a footprint topping 1 million websites worldwide. And like many community-driven efforts, the platform has an association helping to push it forward.
Last night's wins in major categories for films made by black and Latino directors show the Academy of Motion Picture Arts and Sciences' progress as it focuses on diversity. But as recent statistics show, its voting body remains strongly male and white.
Sure, your marketing campaign may be in your members' best interests. But is it in the public's best interests—and when it isn't, can the public tell? Also: One executive director's take on common association marketing issues.
Five easy ways to tweak your old membership renewal strategy. Also: Swapping services with other organizations can save time and money while fostering collaboration.
Tech giants that swim in big data don't get all that info from surveys. It's time for associations to build member data tracking into their product design and workflows.
An association marketing expert suggests that you might be imagining your members' "information overload" concerns. Also: How not to market to your attendees.
The National Education Association, a strong supporter of the Common Core State Standards, heard grumblings among members about how the standards were being implemented. NEA spoke up on their behalf last week.
The International M2M Council reports that it has added hundreds of new members to its rolls in a single month, due in part to what the association calls "a need for industry leadership in the sector."
For visitor-serving organizations like museums and zoos, evidence shows a strong reputation for mission pursuit boosts financial performance. Can we make the same observation about associations?