Membership retention is tricky and often out of your control. But a few key benefits can help. Also: Why marketing automation could be hurting you.
So many associations have been trying to figure out how to keep their industries relevant as millennials and Generation Z replace baby boomers. One expert instructs associations to get these individuals to tell their stories, instead of simply pushing out their own.
The Utah Nonprofits Association does more than just train its members. It now works with them in post-training workshops to ensure they know how to put the tools they learned to use.
How Kickstarter is helping makers on its service improve the odds they’ll actually ship—and why associations should take cues. Also: When multitasking is a necessary evil.
The group, launched last year, aims to ponder both the technological and societal effects that artificial intelligence has on the world—and it'll do so with the help of a number of nonprofit organizations and tech firms.
Diversity and inclusion require more than just lip service. To put D+I into practice, membership teams need to be constantly thinking about opportunities that foster action.
Don’t overlook your website as a valuable tool for increasing your overall member engagement. Also: Why rewarding top contributors in your communities could backfire.
To focus on its strategic priority of accreditation, the American Animal Hospital Association will no longer include member hospitals that are not accredited. AAHA is working to smooth the transition by providing resources to help unaccredited facilities meet the new requirement.
The American Staffing Association’s online community marked its fourth anniversary by recognizing its most active participants.
Is the relationship between your national office and your local chapters in trouble? Also: How to approach social media as a communication channel between you and your members.