With influencer marketing creating confusion for the public and social sharers—along with regulatory headaches—the Influencer Marketing Council aims to create consistent rules of the road for the industry.
A new report from the email marketing service Return Path highlights the dangers of sending marketing emails from online addresses with low reputation domains—as well as what you can do to improve your reputation.
A new analysis from the Online Trust Alliance notes that a failure to focus on issues of transparency and consumer protection were major reasons that sites failed to find a place on the group's Honor Roll this year.
The world of online radio in general and podcasting in particular are seeing major growth, according to recent data from Pew Research Center. But in podcasting, there's still plenty of room for things to improve, especially in terms of advertising and analytics.
To inspire a familiarity and interest in cybersecurity among girls, the Girl Scouts of the USA partnered with Palo Alto Networks to create 18 new cybersecurity badges.
Jeff Bezos' unprecedented decision to ask the world how he should spend his $83 billion on philanthropic causes directly through a tweet drew a lot of attention and some criticism. But it did present an interesting way to think about how organizations can draw awareness to fundraising needs.
With 25 percent of publishers admitting they have no way of detecting “non-human” traffic, the Data and Marketing Association has teamed with MetaX to release a product that aims to eliminate bot traffic.
How to use the latest Facebook and Instagram features to reach and engage with millennials online. Also: Tips for delivering a perfect pep talk.
As skills gaps grow and resources shrink, enterprise IT teams feel they may be on shaky ground in the evolving cyberthreat landscape.
Tapping into Reddit’s many niche communities could be a valuable source of market research for your organization. Also: highlights from Mary Meeker’s "Internet Trends" report.