---
title: "2007 Convention & Expo Marketing Plan"
id: "58822"
type: "post"
slug: "2007-convention-expo-marketing-plan"
published_at: "2007-04-02T09:00:00+00:00"
modified_at: "2026-11-04T18:53:00+00:00"
url: "https://associationsnow.com/2007/04/02/2007-convention-expo-marketing-plan/"
markdown_url: "https://associationsnow.com/2007/04/02/2007-convention-expo-marketing-plan.md"
excerpt: "A marketing plan from the North Carolina Association of REALTORS (NCAR) for its 2007 convention and expo that analyzes past marketing results and sets objectives, target markets, and key messages for increasing attendance. A model for an event marketing plan."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "event planning"
  - "market strategy"
  - "PDF"
  - "Strategic Direction"
  - "The Sample Center"
taxonomy_content_format:
  - "Templates"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "Director"
  - "Executive Team"
  - "Manager"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

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[Anne Shropshire](https://associationsnow.com/author/anne-shropshire/)

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Tags: [#event planning](https://associationsnow.com/tag/event-planning/)
 [#market strategy](https://associationsnow.com/tag/market-strategy/)
 [#PDF](https://associationsnow.com/tag/pdf/)
 [#Strategic Direction](https://associationsnow.com/tag/strategic-direction/)
 [#The Sample Center](https://associationsnow.com/tag/the-sample-center/)

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