---
title: "Google Analytics: Taking It to the Next Level"
id: "5187"
type: "post"
slug: "google-analytics-taking-it-to-the-next-level"
published_at: "2010-12-06T18:20:25+00:00"
modified_at: "2026-03-14T17:43:37+00:00"
url: "https://associationsnow.com/2010/12/06/google-analytics-taking-it-to-the-next-level/"
markdown_url: "https://associationsnow.com/2010/12/06/google-analytics-taking-it-to-the-next-level.md"
excerpt: "This screencast is for the techie coders who want to take their Google Analytics implementations to the next level. EDUCAUSE's Mehmet Alkanlar and Becky Gran..."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "Data Tracking"
  - "Google Analytics"
  - "Marketing"
  - "YouTube"
taxonomy_content_format:
  - "Video"
taxonomy_role:
  - "Employee (Non-Manager)"
taxonomy_persona:
  - "Association Professionals"
---

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 » Google Analytics: Taking It to the Next Level

This screencast is for the techie coders who want to take their Google Analytics implementations to the next level. EDUCAUSE's Mehmet Alkanlar and Becky Granger, CAE, walk you through custom event tracking, custom variables, and the Google Analytics Export API.

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#Data Tracking](https://associationsnow.com/tag/data-tracking/)
 [#Google Analytics](https://associationsnow.com/tag/google-analytics/)
 [#Marketing](https://associationsnow.com/tag/marketing/)

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