---
title: "Where Technology and Marketing Converge"
id: "5163"
type: "post"
slug: "where-technology-and-marketing-converge"
published_at: "2011-02-17T13:15:25+00:00"
modified_at: "2026-03-14T17:43:37+00:00"
url: "https://associationsnow.com/2011/02/17/where-technology-and-marketing-converge/"
markdown_url: "https://associationsnow.com/2011/02/17/where-technology-and-marketing-converge.md"
excerpt: "David DeLorenzo, chief technology office at the National Association of College and University Business Officers, talks about how the process of goal mapping..."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "Goal Mapping"
  - "Marketing"
  - "Technology"
  - "YouTube"
taxonomy_content_format:
  - "Video"
taxonomy_role:
  - "C-Level"
  - "Executive Team"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

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 » Where Technology and Marketing Converge

David DeLorenzo, chief technology office at the National Association of College and University Business Officers, talks about how the process of goal mapping enables marketing and technology to work better together.

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#Goal Mapping](https://associationsnow.com/tag/goal-mapping/)
 [#Marketing](https://associationsnow.com/tag/marketing/)
 [#Technology](https://associationsnow.com/tag/technology/)

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