---
title: "CEO to CEO: Keeping Staff on Mission"
id: "5160"
type: "post"
slug: "ceo-to-ceo-keeping-staff-on-mission"
published_at: "2011-02-28T15:24:54+00:00"
modified_at: "2026-03-14T17:43:37+00:00"
url: "https://associationsnow.com/2011/02/28/ceo-to-ceo-keeping-staff-on-mission/"
markdown_url: "https://associationsnow.com/2011/02/28/ceo-to-ceo-keeping-staff-on-mission.md"
excerpt: "Andrea Rutledge, CAE, executive director of the National Architectural Accrediting Board, explains how NAAB keeps its employees engaged with the mission of t..."
taxonomy_category:
  - "Executive Leadership"
taxonomy_post_tag:
  - "employee engagement"
  - "Established CEO"
  - "Leadership"
  - "Organizational Culture"
  - "YouTube"
taxonomy_content_format:
  - "Video"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "Executive Team"
taxonomy_persona:
  - "Executive Leadership"
---

[Home](https://associationsnow.com/)
 » [Videos](https://associationsnow.com/format/video/)
 » CEO to CEO: Keeping Staff on Mission

Andrea Rutledge, CAE, executive director of the National Architectural Accrediting Board, explains how NAAB keeps its employees engaged with the mission of the organization.

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#employee engagement](https://associationsnow.com/tag/employee-engagement/)
 [#Established CEO](https://associationsnow.com/tag/established-ceo/)
 [#Leadership](https://associationsnow.com/tag/leadership/)
 [#Organizational Culture](https://associationsnow.com/tag/organizational-culture/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [ArticleHow Leaders Can Respond to DisengagementJanuary 17, 2025](https://associationsnow.com/2025/01/17/how-leaders-can-respond-to-disengagement/)
- [ArticleHow Leaders Can Gain TrustNovember 6, 2026](https://associationsnow.com/2026/11/06/how-leaders-can-gain-trust/)
- [ArticleOne Title, Many Jobs: The Changing Role of the Association CEOAugust 7, 2026](https://associationsnow.com/2026/08/07/one-title-many-jobs-the-changing-role-of-the-association-ceo/)
- [ArticleSurvey: Leadership Development Boosts Bottom LineJune 13, 2023](https://associationsnow.com/2023/06/13/survey-leadership-development-boosts-bottom-line/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2011%2F02%2F28%2Fceo-to-ceo-keeping-staff-on-mission%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!
