---
title: "Mary Byers Race for Relevance"
id: "5154"
type: "post"
slug: "mary-byers-race-for-relevance"
published_at: "2011-03-29T12:56:20+00:00"
modified_at: "2026-03-14T17:43:37+00:00"
url: "https://associationsnow.com/2011/03/29/mary-byers-race-for-relevance/"
markdown_url: "https://associationsnow.com/2011/03/29/mary-byers-race-for-relevance.md"
excerpt: "Mary Byers, CAE, coauthor of Race to Relevance with Harrison Coerver, talks about the crucial conversations you need to have to ensure relevance in advance o..."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "conversations"
  - "education programs"
  - "Relevance"
  - "YouTube"
taxonomy_content_format:
  - "Video"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "Executive Team"
taxonomy_persona:
  - "Executive Leadership"
---

[Home](https://associationsnow.com/)
 » [Videos](https://associationsnow.com/format/video/)
 » Mary Byers Race for Relevance

Mary Byers, CAE, coauthor of Race to Relevance with Harrison Coerver, talks about the crucial conversations you need to have to ensure relevance in advance of an education session April 14, 2011 in Washington, DC.

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#conversations](https://associationsnow.com/tag/conversations/)
 [#education programs](https://associationsnow.com/tag/education-programs/)
 [#Relevance](https://associationsnow.com/tag/relevance/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [ArticleKeys to a Successful PartnershipMarch 8, 2024](https://associationsnow.com/2024/03/08/keys-to-a-successful-partnership/)
- [ArticleConnecting to Your Audience in Micro-MomentsAugust 2, 2019](https://associationsnow.com/2019/08/02/connecting-to-your-audience-in-micro-moments/)
- [ArticleBringing Back Conversation in the Digital AgeJune 29, 2015](https://associationsnow.com/2015/06/29/bringing-back-conversation-in-the-digital-age/)
- [ArticleFinish the Sale: 4 Strategies to Prevent Abandoned Online CartsJanuary 28, 2020](https://associationsnow.com/2020/01/28/finish-the-sale-4-strategies-to-prevent-abandoned-online-carts/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2011%2F03%2F29%2Fmary-byers-race-for-relevance%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!