---
title: "Social Media Strategy"
id: "60723"
type: "post"
slug: "social-media-strategy"
published_at: "2011-05-31T09:00:00+00:00"
modified_at: "2026-11-04T19:23:05+00:00"
url: "https://associationsnow.com/2011/05/31/social-media-strategy/"
markdown_url: "https://associationsnow.com/2011/05/31/social-media-strategy.md"
excerpt: "A social media strategy from RIMS that sets objectives and uses for social media, describes each outlet the organization uses and its audience, and covers measuring success, next steps, and rules of engagement."
taxonomy_category:
  - "Marketing / Communications"
taxonomy_post_tag:
  - "Member Engagement"
  - "PDF"
  - "Social Media"
  - "The Sample Center"
  - "Web Strategy"
taxonomy_content_format:
  - "Templates"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "Director"
  - "Executive Team"
taxonomy_persona:
  - "Association Professionals"
---

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 » Social Media Strategy

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[Shavonne R. Howlett](https://associationsnow.com/author/shavonne-r-howlett/)

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Tags: [#Member Engagement](https://associationsnow.com/tag/member-engagement/)
 [#PDF](https://associationsnow.com/tag/pdf/)
 [#Social Media](https://associationsnow.com/tag/social-media/)
 [#The Sample Center](https://associationsnow.com/tag/the-sample-center/)
 [#Web Strategy](https://associationsnow.com/tag/web-strategy/)

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