---
title: "Five Big Lies in Your Membership Brochure"
id: "4874"
type: "post"
slug: "five-big-lies-in-your-membership-brochure"
published_at: "2012-05-31T13:02:31+00:00"
modified_at: "2012-05-31T13:02:31+00:00"
url: "https://associationsnow.com/2012/05/31/five-big-lies-in-your-membership-brochure/"
markdown_url: "https://associationsnow.com/2012/05/31/five-big-lies-in-your-membership-brochure.md"
excerpt: "Learn why the five common benefits included in your membership copy are \"lies\" and why they don't get at the heart of the \"what's in it for me?\" question. H..."
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  - "Membership"
taxonomy_post_tag:
  - "Marketing"
  - "Member Benefits"
  - "Member Engagement"
  - "YouTube"
taxonomy_content_format:
  - "Video"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "Executive Team"
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taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
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 » Five Big Lies in Your Membership Brochure

Learn why the five common benefits included in your membership copy are "lies" and why they don't get at the heart of the "what's in it for me?" question. Hear of a few alternatives to hit prospective members' hot buttons and walk away with easy-to-steal text on how to make membership benefits truly be beneficial.

[ASAE Staff](https://associationsnow.com/author/asae-staff/)

[More articles by this author](https://associationsnow.com/author/asae-staff/)

Tags: [#Marketing](https://associationsnow.com/tag/marketing/)
 [#Member Benefits](https://associationsnow.com/tag/member-benefits/)
 [#Member Engagement](https://associationsnow.com/tag/member-engagement/)

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