--- title: "Social Media Roundup: In Which We Learn a New Saying" id: "13395" type: "post" slug: "social-media-roundup-in-which-we-learn-a-new-saying" published_at: "2012-09-21T20:45:37+00:00" modified_at: "2026-03-17T17:12:50+00:00" url: "https://associationsnow.com/2012/09/21/social-media-roundup-in-which-we-learn-a-new-saying/" markdown_url: "https://associationsnow.com/2012/09/21/social-media-roundup-in-which-we-learn-a-new-saying.md" excerpt: "Also: The Online News Association’s conference brings out some big names." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "Meetings" - "Membership" - "online communities" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: In Which We Learn a New Saying Sure, your association might be into Twitter and Facebook, but probably not like the Online News Association. Its conference, which started Thursday and wraps up on Saturday, scored a couple of people who you might call celebrities in the world of social media. ### Online News Draws Star Power > 1,400 online journalists at [#ona2012 (opens in a new tab)](https://twitter.com/hashtag/ona2012?src=hash&ref_src=twsrc%5Etfw) > . Lots of familiar faces and new innovators. Good to have watched ONA grow up since my 1st 6 years ago. > > — Nancy Hanus (@nhanus) [September 21, 2012 (opens in a new tab)](https://twitter.com/nhanus/status/249177627473084416?ref_src=twsrc%5Etfw) **This weekend’s Online News Association conference** in San Francisco drew some big names for its 2012 event, including controversial figures (journalist [Jose Antonio Vargas (opens in a new tab)](http://ona12.journalists.org/sessions/friday-morning-keynote-jose-antonio-vargas/) , who famously revealed he was an undocumented immigrant in [a New York Times essay last year (opens in a new tab)](http://www.nytimes.com/2011/06/26/magazine/my-life-as-an-undocumented-immigrant.html) ) and powerhouse platforms (Twitter’s CEO, Dick Costolo, is the conference’s keynote speaker). Also worth checking is the forward-thinking [ONA12 conference site (opens in a new tab)](http://ona12.journalists.org/) , which features Twitter-based liveblogging of events along with traditional video streaming. ([Here’s a sample (opens in a new tab)](http://ona12.journalists.org/sessions/an-olympian-task-a-bbc-debriefing/) of what that liveblogging process looks like.) ### On “Poking the Bear” > To Grow Membership, Sometimes You Need to Poke the Bear [http://t.co/8yDYvdkA (opens in a new tab)](http://t.co/8yDYvdkA) > Rt [@rockettm (opens in a new tab)](https://twitter.com/rockettm?ref_src=twsrc%5Etfw) > via [@Cvent (opens in a new tab)](https://twitter.com/cvent?ref_src=twsrc%5Etfw) > [@DonnaKastner (opens in a new tab)](https://twitter.com/DonnaKastner?ref_src=twsrc%5Etfw) > [#asae (opens in a new tab)](https://twitter.com/hashtag/asae?src=hash&ref_src=twsrc%5Etfw) > > — Team Slice Works (@sliceworks) [September 21, 2012 (opens in a new tab)](https://twitter.com/sliceworks/status/249161725339918338?ref_src=twsrc%5Etfw) **Kathi Rabil, CEO of Sliceworks,** points out an interesting Cvent piece, “[To Grow Membership, Sometimes You Need to Poke the Bear (opens in a new tab)](http://blog.cvent.com/blog/meeting-planning-innovation/to-grow-membership-sometimes-you-need-to-poke-the-bear) .” Poke the bear? What does that mean? Well … essentially, it means making changes even if it means frustrating the old guard. “It’s understandable that organizations would be reluctant to do anything that might jeopardize relationships with their core base, but this ‘play it safe’ mindset can also hold us back,” writes Donna Kastner, Velvet Chainsaw Consulting’s director of education and engagement. “It prevents us from exploring new ways to grow a more vibrant and engaged membership community.” *What’s going on in your Twitter feed today? Shoot us a note!* [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Meetings](https://associationsnow.com/tag/meetings/) [#Membership](https://associationsnow.com/tag/membership/) [#online communities](https://associationsnow.com/tag/online-communities/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoThe Career Moves Every Association Leader Needs Right NowSeptember 24, 2026](https://associationsnow.com/2026/09/24/the-career-moves-every-association-leader-needs-right-now/) - [VideoNCRA: Safeguarding Cancer Surveillance: An Advocacy Response to FY26 Budget ThreatsSeptember 24, 2026](https://associationsnow.com/2026/09/24/ncra-safeguarding-cancer-surveillance-an-advocacy-response-to-fy26-budget-threats/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2012%2F09%2F21%2Fsocial-media-roundup-in-which-we-learn-a-new-saying%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !