--- title: "Social Media Roundup: How Generational Differences Affect Communication" id: "13472" type: "post" slug: "social-media-roundup-how-generational-differences-affect-communication" published_at: "2012-09-25T21:30:05+00:00" modified_at: "2026-11-09T19:20:26+00:00" url: "https://associationsnow.com/2012/09/25/social-media-roundup-how-generational-differences-affect-communication/" markdown_url: "https://associationsnow.com/2012/09/25/social-media-roundup-how-generational-differences-affect-communication.md" excerpt: "Also: Why a social media triage process is extremely important." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Communications" - "generational differences" - "Leadership" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "Executive Team" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: How Generational Differences Affect Communication Do you feel like you have some communication issues you need to work through in the office? We picked up a few pointers from the world of social media: ### The way we discuss work > Generation Gap: How Technology Has Changed How We Talk About Work f/ [@Forbes (opens in a new tab)](https://twitter.com/Forbes?ref_src=twsrc%5Etfw) > [http://t.co/PFKNqcWV (opens in a new tab)](http://t.co/PFKNqcWV) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Kylee Coffman (@KyleeCoffman) [September 25, 2012 (opens in a new tab)](https://twitter.com/KyleeCoffman/status/250677507504885760?ref_src=twsrc%5Etfw) **What does the generation gap mean in the office?** Delcor’s Kylee Coffman cites a Forbes guest post by Scott Weiss, the CEO of communications firm Speakeasy, discussing [how inter-generational differences create communication challenges (opens in a new tab)](http://www.forbes.com/sites/ciocentral/2012/05/16/generation-gap-how-technology-has-changed-how-we-talk-about-work/) . “In fact,” he says, “many businesses are paying more attention to the generation gap now than ever before, and it all seems to boil down to how different generations perceive technology … and use it.” Do you see it in your own office? ### Triage your social media > Breakdown: Social Media Workflow, Process, & Triage [http://t.co/lcqsa4SY (opens in a new tab)](http://t.co/lcqsa4SY) > excellent post by [@jowyang (opens in a new tab)](https://twitter.com/jowyang?ref_src=twsrc%5Etfw) > via [@MariSmith (opens in a new tab)](https://twitter.com/MariSmith?ref_src=twsrc%5Etfw) > [#associations (opens in a new tab)](https://twitter.com/hashtag/associations?src=hash&ref_src=twsrc%5Etfw) > [#asae (opens in a new tab)](https://twitter.com/hashtag/asae?src=hash&ref_src=twsrc%5Etfw) > > — Team Slice Works (@sliceworks) [September 25, 2012 (opens in a new tab)](https://twitter.com/sliceworks/status/250671419111903232?ref_src=twsrc%5Etfw) **How important is a social media workflow?** Altimeter Group’s Jeremiah Owyang says if you don’t have one, you risk communication disaster. “Clearly, we want to avoid this scenario,” he explains, “and instead develop a workflow that cascades across the multiple business functions, product groups, and geographies to quickly and effectively serve the market in social channels.” Sound like a lot of work? Fortunately, [Owyang wrote a detailed guide (opens in a new tab)](http://www.web-strategist.com/blog/2012/08/29/breakdown-social-media-workflow-process-triage/) that has plenty of take-aways. *(Thanks Kathi Rabil of Sliceworks for the tip.)* See anything cool today? Shoot us a note in the comments. [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Communications](https://associationsnow.com/tag/communications/) [#generational differences](https://associationsnow.com/tag/generational-differences/) [#Leadership](https://associationsnow.com/tag/leadership/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2025 Summit Award Recipient: American Speech-Language-Hearing AssociationOctober 3, 2025](https://associationsnow.com/2025/10/03/2025-summit-award-recipient-american-speech-language-hearing-association/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 1 of the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/sneak-peek-highlights-from-day-1-of-the-2025-asae-mmctech-conference/) - [VideoThe Future is Yours to Create. 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