---
title: "Want to Keep Workers Happy? Train Them"
id: "13551"
type: "post"
slug: "want-to-keep-workers-happy-train-them"
published_at: "2012-09-27T20:15:41+00:00"
modified_at: "2026-03-17T17:13:35+00:00"
url: "https://associationsnow.com/2012/09/27/want-to-keep-workers-happy-train-them/"
markdown_url: "https://associationsnow.com/2012/09/27/want-to-keep-workers-happy-train-them.md"
excerpt: "The National Conference Center explains the value of training. Also: A new workforce development community opens."
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taxonomy_post_tag:
  - "AssociationsNow"
  - "Business"
  - "Employee Training"
  - "Mid-Level Professional"
  - "Professional Development"
  - "workforce"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Director"
  - "Manager"
  - "VP"
taxonomy_persona:
  - "Association Professionals"
---

[Home](https://associationsnow.com/)
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 » Want to Keep Workers Happy? Train Them

Manage employees? Don’t skip the training.

As a new white paper by the National Conference Center (NCC) explains, the best way to encourage company loyalty is to give them the proper training.

The paper includes research from companies that are focused on providing ongoing education efforts to their employees, including Golden Pines Associates, Ernst & Young, and Microsoft.

A big takeaway: You can’t limit training to new employees. Experienced employees need some too.

“We’re not doing the same thing each year. There are different needs based on what’s hot in the market. People have to re-skill and retool themselves,” Margie Kersten of Ernst & Young says in the study.

Read the paper on [NCC’s site (opens in a new tab)](http://www.conferencecenter.com/media/docs/pdf/Value_of_TrainingWP.pdf)
 [PDF].

**Need some help?**

If you find it a challenge to fit training into your organization’s current routine, the American Society of Training & Development might be able to help.

The group recently created the [Workforce Development Community of Practice (opens in a new tab)](http://www.astd.org/Communities-of-Practice/Workforce-Development)
 to help managers learn how to best train employees.

The network includes training videos, assessment tools, a salary calculator, and social media elements to encourage managers to discuss what works best.

“We believe that if managers know how to develop their employees they can contribute to their company’s success – and to their own career growth,” says ATSD’s workforce development community manager, Ron Lippock, in a press release. “This community was created to meet those needs.”

What initiatives have you created for your members to encourage ongoing training? And where could you use some help internally?

(TMG archive photo)

[Ernie Smith](https://associationsnow.com/author/ernie-smith/)

Ernie Smith is a former senior editor for Associations Now.

[More articles by this author](https://associationsnow.com/author/ernie-smith/)

Tags: [#Business](https://associationsnow.com/tag/business/)
 [#Employee Training](https://associationsnow.com/tag/employee-training/)
 [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/)
 [#Professional Development](https://associationsnow.com/tag/professional-development/)
 [#workforce](https://associationsnow.com/tag/workforce/)

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