--- title: "Social Media Roundup: Build your content strategy" id: "13652" type: "post" slug: "social-media-roundup-build-your-content-strategy" published_at: "2012-10-03T22:11:53+00:00" modified_at: "2012-10-03T22:11:53+00:00" url: "https://associationsnow.com/2012/10/03/social-media-roundup-build-your-content-strategy/" markdown_url: "https://associationsnow.com/2012/10/03/social-media-roundup-build-your-content-strategy.md" excerpt: "The value of a content strategy. Also: Why talking to consumers is different from talking to businesses." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "content strategy" - "Marketing" - "Membership" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Build your content strategy When trying to reach new customers to drum up business, the goal is to tell a good story, right? That’s why a content strategy is key — and not having one might make you look like you’re lacking a good story. More in today’s Social Media Roundup: ### Build the Strategy > How to Create a [#ContentStrategy (opens in a new tab)](https://twitter.com/hashtag/ContentStrategy?src=hash&ref_src=twsrc%5Etfw) > in 9 Steps [http://t.co/BF0PdJJp (opens in a new tab)](http://t.co/BF0PdJJp) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Bussolati (@bussolati) [October 3, 2012 (opens in a new tab)](https://twitter.com/bussolati/status/253508189939695619?ref_src=twsrc%5Etfw) **According to content strategy firm Bussolati,** content strategy [is on the backburner for most associations (opens in a new tab)](http://bussolati.com/how-to-content-strategy-9-steps/) . “We are currently conducting a Content Marketing Readiness survey of associations and, shhhh, here’s a sneak peek: only about 25% of associations so far report having a content strategy,” they write. “I expect it is far less at small businesses like law firms or other professional service firms.” Looking for some ideas for building out your content strategy? Check the list. Our favorite point? “Be nimble and adapt to the findings and then plan to do more of what worked.” *(ht*[@bussolati (opens in a new tab)](https://twitter.com/bussolati/status/253508189939695619) *)* ### B2B versus B2C > [INFOGRAPHIC] 5 key factors that will help—and hurt—a brand’s social sharing [http://t.co/kPLa2Z2e (opens in a new tab)](http://t.co/kPLa2Z2e) > [#asaeyp (opens in a new tab)](https://twitter.com/hashtag/asaeyp?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Ashley Hodak Sullivan (@ashleyhsullivan) [October 3, 2012 (opens in a new tab)](https://twitter.com/ashleyhsullivan/status/253581001006133248?ref_src=twsrc%5Etfw) **On social media,** what works for businesses may not work for consumers. That’s according to a new study by Compendium, a content-marketing firm. [It even comes with a cool infographic (opens in a new tab)](http://www.prdaily.com/Main/Articles/12823.aspx) . Among the highlights: Questions are a turnoff on both Twitter and LinkedIn, while LinkedIn users react well to exclamation points. (Cool!) Also, the timing of your content is important — Twitter and LinkedIn both do well near lunch, while Facebook is more an afternoon thing, at least for consumers. *(ht*[@ashleyhsullivan (opens in a new tab)](https://twitter.com/ashleyhsullivan/status/253581001006133248) *)* Have you been thinking about polishing your content strategy lately? Let us know what you’re thinking! [Shoot us a note on Twitter (opens in a new tab)](http://twitter.com/AssociationsNow/) . [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#content strategy](https://associationsnow.com/tag/content-strategy/) [#Marketing](https://associationsnow.com/tag/marketing/) [#Membership](https://associationsnow.com/tag/membership/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoThe Adaptive Leader: Integrating Values and Strategy to Thrive Under New LeadershipDecember 15, 2025](https://associationsnow.com/2025/12/15/the-adaptive-leader-integrating-values-and-strategy-to-thrive-under-new-leadership/) - [PodcastThe Next Chapter What’s Ahead for Future-Ready AssociationsSeptember 25, 2025](https://associationsnow.com/2025/09/25/the-next-chapter-whats-ahead-for-future-ready-associations/) - [VideoAssociation Leadership and Strategy Alignment with Tim HopkinsFebruary 12, 2025](https://associationsnow.com/2025/02/12/association-leadership-and-strategy-alignment-with-tim-hopkins/) - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2012%2F10%2F03%2Fsocial-media-roundup-build-your-content-strategy%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !