--- title: "Lunchtime Links: Facebook’s 1 Billion Active Users Served" id: "13667" type: "post" slug: "lunchtime-links-facebooks-1-billion-active-users-served" published_at: "2012-10-04T17:38:40+00:00" modified_at: "2026-03-17T17:38:55+00:00" url: "https://associationsnow.com/2012/10/04/lunchtime-links-facebooks-1-billion-active-users-served/" markdown_url: "https://associationsnow.com/2012/10/04/lunchtime-links-facebooks-1-billion-active-users-served.md" excerpt: "Mark Zuckerberg announced the news this morning. Also: How the FTC's online endorsement rules could affect your next event." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "Networking" - "online events" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Lunchtime Links: Facebook’s 1 Billion Active Users Served We all know that Facebook is the 800-pound gorilla of social media, but a new milestone makes us feel a little small. That and more in today’s Lunchtime Links: **That’s a lot of friends:** Earlier this morning, Facebook CEO Mark Zuckerberg announced a staggering number — 1 billion active users. “If you’re reading this: thank you for giving me and my little team the honor of serving you,” [he wrote on his Facebook wall (opens in a new tab)](https://www.facebook.com/zuck/posts/10100518568346671) . “Helping a billion people connect is amazing, humbling, and by far the thing I am most proud of in my life.” The site has also managed [some other staggering numbers (opens in a new tab)](http://abcnews.go.com/blogs/business/2012/10/facebook-hits-the-one-billion-mark/) — including 1.13 trillion likes, 219 billion photos, and 17 billion location check-ins. How many of those are your members responsible for? **Not a fan:** Maggie McGary of the American Speech-Language-Hearing Association is no Facebook fan, but she still uses it for her job. In a recent post [on her Mizz Information blog (opens in a new tab)](http://www.mizzinformation.com/2012/10/my-experience-with-facebook-ads-and.html) , she relates her frustration with posting an ad on the site. “I would think that a company that generates 100 percent of its revenue from ads would make it easy to place those ads,” she explains. But not so much: “Want to spend money but have problems trying to create an ad? Good luck getting help with that.” **Know the rules:** [Writing for Engage365 (opens in a new tab)](http://www.engage365.org/2012/10/03/speakers-and-ftc-endorsement-guidelines/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Engage365+%28Engage365%29&utm_content=Google+Reader) , Velvet Chainsaw’s Jeff Hurt reminds us that the Federal Trade Commission’s rules on endorsements also apply to events. “In short, if you as a conference organizer require your speakers to promote your conference and their session in social media, and you give them some type of compensation for speaking and promotion, then the relationship must be disclosed,” he writes. Has the issue come up for you? **Think pricing:** The [Event Manager Blog’s Julius Solaris (opens in a new tab)](http://www.eventmanagerblog.com/marketing/pricing?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+EventManagementBlog+%28Event+Manager+Blog%29&utm_content=Google+Reader) points out [a great Quora thread (opens in a new tab)](http://www.quora.com/Freemium/What-is-the-best-way-to-price-after-work-business-networking-events-premium-low-cost-or-free-freemium) regarding the pricing of after-work business networking events — free, paid, or freemium? While noting there are challenges with each model, his take goes something like this: “If you are starting now, picking free or paid will give you the clarity to be strategically aligned with what you do,” he says. Have you tried going the freemium route with these kinds of events? If so, how has it worked out? Let us know in the comments. (photo by TechCrunch on Flickr) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Networking](https://associationsnow.com/tag/networking/) [#online events](https://associationsnow.com/tag/online-events/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoASAE TV Daily Recap: Final Day at the 2025 ASAE Annual Meeting & ExpositionAugust 14, 2025](https://associationsnow.com/2025/08/14/asae-tv-daily-recap-final-day-at-the-2025-asae-annual-meeting-exposition/) - [VideoDJ Johnson Shares His Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/dj-johnson-shares-his-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoAshley Cobb Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/ashley-cobb-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoJenny Teeson, CHSE Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/jenny-teeson-chse-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2012%2F10%2F04%2Flunchtime-links-facebooks-1-billion-active-users-served%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !