--- title: "Social Media Roundup: Talking Points Memo’s Membership Model" id: "13702" type: "post" slug: "social-media-roundup-talking-points-memos-membership-model" published_at: "2012-10-05T20:30:32+00:00" modified_at: "2026-11-09T19:22:04+00:00" url: "https://associationsnow.com/2012/10/05/social-media-roundup-talking-points-memos-membership-model/" markdown_url: "https://associationsnow.com/2012/10/05/social-media-roundup-talking-points-memos-membership-model.md" excerpt: "Talking Points Memo, a popular political site, tries out the membership model. Also: Tips for presenting to your board." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "Membership" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Talking Points Memo’s Membership Model Often, it seems like associations are taking advice from the outside world — but what happens when a business tries out a technique better known in the association world? Possibly, interesting lessons that translate back. That and more in today’s Social Media Roundup: ### Membership for media? > Credit for trying new things. Likely to drive imitators? Talking Points Memo launches membership program [http://t.co/FLpkFcvl (opens in a new tab)](http://t.co/FLpkFcvl) > via [@NiemanLab (opens in a new tab)](https://twitter.com/NiemanLab?ref_src=twsrc%5Etfw) > > — MediaBeyond2012 (@MediaBeyond2012) [October 4, 2012 (opens in a new tab)](https://twitter.com/MediaBeyond2012/status/253967890615775233?ref_src=twsrc%5Etfw) **Taking cues from associations?** GigaOm’s Mathew Ingram thinks Talking Points Memo is onto something with its TPMPrime, [which offers an association-like model for journalism (opens in a new tab)](http://talkingpointsmemo.com/archives/2012/09/introducing_tpmprime.php?ref=fpblg) — one that keeps the normal content free but charges extra for the other stuff. “A membership layer treats readers as though they are special and gives them added benefits in addition to the regular free news content,” [Ingram explains (opens in a new tab)](http://gigaom.com/2012/10/03/talking-points-memo-and-why-membership-is-better-than-a-paywall/) , “while a paywall or traditional subscription simply charges everyone the same amount for the same content. One feels like a duty or an annoyance, and the other feels more like something unique that only those who are really committed to a topic or a site have access to — like a velvet rope instead of a wall.” Interesting thought — is this one that associations can gain something from? *(ht*[@MediaBeyond2012 (opens in a new tab)](https://twitter.com/MediaBeyond2012/status/253967890615775233) *)* ### Beef up your presentation skills > RT [@gmeliaCAE (opens in a new tab)](https://twitter.com/gmeliaCAE?ref_src=twsrc%5Etfw) > : How to Present to Senior Executives [http://t.co/nHsJuFBL (opens in a new tab)](http://t.co/nHsJuFBL) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Cindy Butts (@cindybutts) [October 5, 2012 (opens in a new tab)](https://twitter.com/cindybutts/status/254065668960423937?ref_src=twsrc%5Etfw) **Speaking to some senior execs soon?** Follow these tips [from Harvard Business Review blogger Nancy Duarte (opens in a new tab)](http://blogs.hbr.org/cs/2012/10/how_to_present_to_senior_execu.html) , which lays out some smart presentation suggestions — from rehearsal to presentation techniques. The best one? Summarize first, then dig into detail: “When creating your intro, pretend your whole slot got cut to 5 minutes. This will force you to lead with all the information your audience really cares about — high-level findings, conclusions, recommendations, a call to action.” What tips can you share? *(ht*[@CindyButts (opens in a new tab)](https://twitter.com/cindybutts/status/254065668960423937) *)* See anything cool today? Let us know! [Shoot us a tweet. (opens in a new tab)](http://twitter.com/associationsnow/) (photo by Guillaume Paumier/Flickr) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. 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