--- title: "Social Media Roundup: Solve Your Messaging Problem" id: "13752" type: "post" slug: "social-media-roundup-solve-your-messaging-problem" published_at: "2012-10-09T21:24:06+00:00" modified_at: "2026-03-17T17:39:43+00:00" url: "https://associationsnow.com/2012/10/09/social-media-roundup-solve-your-messaging-problem/" markdown_url: "https://associationsnow.com/2012/10/09/social-media-roundup-solve-your-messaging-problem.md" excerpt: "Do you have a messaging problem? Perhaps you should re-do your promotional video. Also: Target the top brass." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "Aspiring Leader" - "AssociationsNow" - "event promotion" - "Meetings" - "Messaging" - "Mid-Level Professional" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Solve Your Messaging Problem If your messaging is a little off these days, maybe it’s it’s time to cut through the noise. Some thoughts on that in today’s Social Media Roundup: ### Your video is boring > Great article. RT @lizkingevents: 21 Reasons Why People Don’t Like Your Video [http://t.co/wPzLJGkd (opens in a new tab)](http://t.co/wPzLJGkd) > [#engage365 (opens in a new tab)](https://twitter.com/hashtag/engage365?src=hash&ref_src=twsrc%5Etfw) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > [#eventtech (opens in a new tab)](https://twitter.com/hashtag/eventtech?src=hash&ref_src=twsrc%5Etfw) > > — Donna Sanford (@DonnaEngage365) [October 9, 2012 (opens in a new tab)](https://twitter.com/DonnaEngage365/status/255763141894483968?ref_src=twsrc%5Etfw) **Trying to promote your conference via YouTube, but having issues with reach?** Consider [this list from video-hosting company VidYard (opens in a new tab)](http://blog.vidyard.com/21-reasons-why-people-do-not-like-your-video) , which warns about, among other things, the dangers of overbranding: “It’s great that you want to brand your video, but you don’t want to make it look like the only reason you created a video was to show your logo,” writes the company’s Steph Goodman. *(ht*[@DonnaEngage365 (opens in a new tab)](https://twitter.com/DonnaEngage365/status/255763141894483968) *)* ### Your message is too complex > 7 Simple Tips to Promote Your Event Effectively [http://t.co/HAgiLWVN (opens in a new tab)](http://t.co/HAgiLWVN) > via @viktorixcom [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#pcma (opens in a new tab)](https://twitter.com/hashtag/pcma?src=hash&ref_src=twsrc%5Etfw) > > — Convene Magazine (@pcmaconvene) [October 9, 2012 (opens in a new tab)](https://twitter.com/pcmaconvene/status/255763799959805954?ref_src=twsrc%5Etfw) **Simplify, simplify, simplify.** Maggie Crowley of Viktorix offers [a series of tips about event promotion (opens in a new tab)](http://viktorix.com/7-simple-tips-promote-your-event-effectively/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+viktorix+%28Viktorix%29) , but the one that stood out to us was “keep your message simple.” Simplicity is key to solving a messaging problem! “People are busy,” she writes. “Make it easy for them to understand your message, and they will! Most importantly, keep it consistent across each tool that you use to promote your event.” *(ht*[@pcmaconvene (opens in a new tab)](https://twitter.com/pcmaconvene/status/255763799959805954) *)* ### You’re targeting the wrong people https://twitter.com/nmkazi/status/255754259214262272 **What if you’re trying to influence a decision on meeting location?** Be sure you’re targeting the person at the top, says Karyl Leigh Barnes of Development Counsellors International. “Knowing who to target and proactively influencing the ultimate decision maker makes a difference when it comes to winning business,” [she writes (opens in a new tab)](http://www.aboutdci.com/2012/10/three-top-techniques-for-influencing-meeting-planners/) . “For associations, the board of directors is most often the final decision maker on a meeting location, while corporate meetings planners indicated that CEOs most frequently made the ultimate decision on meeting locations.” *(ht*[@nmkazi (opens in a new tab)](https://twitter.com/nmkazi/status/255754259214262272) *)* What cool stuff have you seen online today? Let us know in the comments. (TMG archive photo) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Aspiring Leader](https://associationsnow.com/tag/aspiring-leader/) [#event promotion](https://associationsnow.com/tag/event-promotion/) [#Meetings](https://associationsnow.com/tag/meetings/) [#Messaging](https://associationsnow.com/tag/messaging/) [#Mid-Level Professional](https://associationsnow.com/tag/mid-level-professional/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) - [VideoThe Adaptive Leader: Integrating Values and Strategy to Thrive Under New LeadershipDecember 15, 2025](https://associationsnow.com/2025/12/15/the-adaptive-leader-integrating-values-and-strategy-to-thrive-under-new-leadership/) - [VideoASAE DELP Reunion 2025 & Introduction of New ClassAugust 18, 2025](https://associationsnow.com/2025/08/18/asae-delp-reunion-2025-introduction-of-new-class/) - [TemplateMembers onlyACI Brand GuidelinesMay 6, 2020](https://associationsnow.com/2020/05/06/aci-brand-guidelines/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2012%2F10%2F09%2Fsocial-media-roundup-solve-your-messaging-problem%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !