--- title: "Lunchtime Links: Google’s Rotten Day" id: "13940" type: "post" slug: "lunchtime-links-googles-rotten-day" published_at: "2012-10-19T18:21:24+00:00" modified_at: "2026-03-15T19:00:07+00:00" url: "https://associationsnow.com/2012/10/19/lunchtime-links-googles-rotten-day/" markdown_url: "https://associationsnow.com/2012/10/19/lunchtime-links-googles-rotten-day.md" excerpt: "What Google's financial results say about mobile advertising as a whole. Also: Why we should focus on the education, rather than the space." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "Business" - "conferences" - "Meetings" - "online events" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Lunchtime Links: Google’s Rotten Day Mobile is the next big thing, but what about mobile advertising? Is it going to hold up as usage patterns change? That and more in today’s Lunchtime Links: **Google’s rotten day:** Thursday, Google’s stock took a nosedive because its not-very-good quarterly report got [released a few hours early by accident (opens in a new tab)](http://www.information-age.com/channels/information-management/news/2128743/googles-financial-report-announcement-botched.thtml) . But the problem that really made investors wary had nothing to do with an early release. Rather, they think the report shows weakness in mobile advertising — a model quickly becoming more important for Google. [The Street‘s Chris Ciaccia puts it bluntly (opens in a new tab)](http://www.thestreet.com/story/11742377/1/googles-mobile-mess.html?cm_ven=GOOGLEN) : “If there’s a stark difference between companies that play in the mobile arena, it’s that hardware pays, and advertising doesn’t. At least not yet.” [Facebook has also gotten nicked (opens in a new tab)](http://gigaom.com/2012/05/10/facebook-admits-that-it-doesnt-know-how-mobile-works/) in recent months over similar concerns. If your association relies on advertising for revenue, is this a bad sign for you? **Spaced out:** Velvet Chainsaw’s Jeff Hurt suggests that where meetings are concerned, we’re reaching a point when we need to stop focusing on the tech and get back to the basics — [great eduction for attendees (opens in a new tab)](http://jeffhurtblog.com/2012/10/18/putting-people-learning-before-places-spaces/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MidcourseCorrections+%28Velvet+Chainsaw%27s+Midcourse+Corrections+%29&utm_content=Google+Reader) . “Too often our discussions have been on traditional room sets, spaces, and AV,” he says. “But even the best and grandest meeting space does not transform speaker practice and attendee learning in any measurable way!” **Don’t get too excited:** Is the recent economic upswing not nearly as good as it looks? That’s what SurePayroll’s president, Michael Alter, [argues on Inc. magazine’s site (opens in a new tab)](http://www.inc.com/michael-alter/positive-economic-indicators-temper-reaction.html) . He cites economic data his company has organized that shows a low level of hiring among small businesses. “We’re also finding that optimism among small-business owners — key drivers of the economic engine — is unusually low,” he says. “It has been hovering around 60 percent since May, before it fell drastically to 45 percent in September.” Finding the same trends among your association’s members? Anything cool you’ve seen today? Let us know in the comments. (photo by pittaya/Flickr) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Business](https://associationsnow.com/tag/business/) [#conferences](https://associationsnow.com/tag/conferences/) [#Meetings](https://associationsnow.com/tag/meetings/) [#online events](https://associationsnow.com/tag/online-events/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoAshley Cobb Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/ashley-cobb-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoJenny Teeson, CHSE Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/jenny-teeson-chse-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoLakisha Woods, CAE Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/lakisha-woods-cae-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoKevin Hesser Shares His Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/kevin-hesser-shares-his-experience-at-the-2025-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2012%2F10%2F19%2Flunchtime-links-googles-rotten-day%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !