--- title: "Social Media Roundup: Lessons From Disengaged Members" id: "14098" type: "post" slug: "social-media-roundup-lessons-from-disengaged-members" published_at: "2012-10-30T20:39:01+00:00" modified_at: "2026-11-09T19:20:08+00:00" url: "https://associationsnow.com/2012/10/30/social-media-roundup-lessons-from-disengaged-members/" markdown_url: "https://associationsnow.com/2012/10/30/social-media-roundup-lessons-from-disengaged-members.md" excerpt: "They have way too much stuff going on to spend on your association. How do you hook them? Also: Don’t be afraid to reinvent process." taxonomy_category: - "Membership" taxonomy_post_tag: - "AssociationsNow" - "Member Engagement" - "member retention" - "Membership" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Lessons From Disengaged Members We all know that member. The one who has so much going on that you’re shocked they have time to breathe. The one who might show up for an event every once in a while, but it might be a long time until you see them next. How do you reach them? That and more in today’s Social Media Roundup: ### They’re Not That Into You > Grievances of the 5-Minute Member by [@ResultsDirect (opens in a new tab)](https://twitter.com/ResultsDirect?ref_src=twsrc%5Etfw) > [http://t.co/y8lqvzfz (opens in a new tab)](http://t.co/y8lqvzfz) > via [@meredithholt (opens in a new tab)](https://twitter.com/meredithholt?ref_src=twsrc%5Etfw) > [@sliceworks (opens in a new tab)](https://twitter.com/sliceworks?ref_src=twsrc%5Etfw) > [#asae (opens in a new tab)](https://twitter.com/hashtag/asae?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#assocforum (opens in a new tab)](https://twitter.com/hashtag/assocforum?src=hash&ref_src=twsrc%5Etfw) > > — Jay S Daughtry M.Ed. (@ChatterBachs) [October 30, 2012 (opens in a new tab)](https://twitter.com/ChatterBachs/status/263351412317093888?ref_src=twsrc%5Etfw) **Put yourself in the mind of your busiest member.** What are they thinking? And why can’t they more fully commit to you? Alex Mouw of Results Direct [shares some insight on the matter (opens in a new tab)](http://www.associationcentric.org/index.php/grievances-of-the-5-minute-member/) : “How often do I go to your website thinking, ‘Gee, I want to participate in a discussion today. I’ll go to the discussion area of my association website?’ Don’t force me to go out of my way to be social. I’m most likely to engage around a topic that is already top of mind.” Perhaps you’re asking for too much? *(ht*[@ChatterBachs (opens in a new tab)](https://twitter.com/ChatterBachs/status/263351412317093888) *)* ### Can You Turn On a Dime? > MT “[@Pull_Innovation (opens in a new tab)](https://twitter.com/Pull_Innovation?ref_src=twsrc%5Etfw) > : Companies must be able to make process changes in days or weeks, … [http://t.co/l6TTksoP (opens in a new tab)](http://t.co/l6TTksoP) > [#management (opens in a new tab)](https://twitter.com/hashtag/management?src=hash&ref_src=twsrc%5Etfw) > ” [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — Greg Melia, CAE (@gmeliaCAE) [October 30, 2012 (opens in a new tab)](https://twitter.com/gmeliaCAE/status/263275909459632128?ref_src=twsrc%5Etfw) **Does your process need to process a little faster?** That’s what consultant Brad Power suggests, [writing for Harvard Business Review (opens in a new tab)](http://blogs.hbr.org/cs/2012/10/when_it_comes_to_operational.html?utm_source=twitterfeed&utm_medium=twitter) . “Over the last decade the opportunities for improving work have multiplied,” he writes. “We should celebrate the achievements of the process improvement approaches that emerged in the 1990s, what I call ‘Process Strategy 1.0.’ Now we need to look to the new frontiers of work in the 2010s. In my next post I will dig further into ‘Process Strategy 2.0’ and how it can improve work that is more global, faster-paced, and dependent on knowledge workers.” Our processes have come a long way over the years. Now, how do we push them a little bit further? (ht *[@gmeliaCAE (opens in a new tab)](https://twitter.com/gmeliaCAE/status/263275909459632128)*) What cool stuff have you seen online lately? Let us know in the comments. (TMG archive photo) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Member Engagement](https://associationsnow.com/tag/member-engagement/) [#member retention](https://associationsnow.com/tag/member-retention/) [#Membership](https://associationsnow.com/tag/membership/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [ArticleStart Strong: Five Onboarding Strategies to Set Your New Members Up for SuccessJune 3, 2025](https://associationsnow.com/2025/06/03/start-strong-five-onboarding-strategies-to-set-your-new-members-up-for-success/) - [ArticleSetting Membership Benefits That Attract and Retain MembersMay 12, 2025](https://associationsnow.com/2025/05/12/setting-membership-benefits-that-attract-and-retain-members/) - [ArticleSmart Moves: How AI Is Shaping the Future of AssociationsMarch 18, 2025](https://associationsnow.com/2025/03/18/smart-moves-how-ai-is-shaping-the-future-of-associations/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2012%2F10%2F30%2Fsocial-media-roundup-lessons-from-disengaged-members%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !