---
title: "Are You Wired?: Great Reads"
id: "14230"
type: "post"
slug: "are-you-wired-great-reads"
published_at: "2012-11-02T02:10:52+00:00"
modified_at: "2026-03-15T19:05:49+00:00"
url: "https://associationsnow.com/2012/11/02/are-you-wired-great-reads/"
markdown_url: "https://associationsnow.com/2012/11/02/are-you-wired-great-reads.md"
excerpt: "Association technology leaders tend to be consummate macro thinkers. Here are some recent books fueling their big ideas."
taxonomy_category:
  - "Learning"
taxonomy_post_tag:
  - "AssociationsNow"
  - "E-learning"
  - "Professional Development"
  - "reading"
  - "Technology"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "C-Level"
  - "Executive Team"
taxonomy_persona:
  - "Executive Leadership"
---

[Home](https://associationsnow.com/)
 » [Articles](https://associationsnow.com/format/article/)
 » Are You Wired?: Great Reads

### Thad Lurie, CAE

**Position:** Chief Information Officer, American Wind Energy Association

**Currently reading:** *Quiet: The Power of Introverts in a World That Can’t Stop Talking* by Susan Cain

**Thoughts:** “It’s about how introverts can succeed in an extrovert’s world. I happen to be an introvert and this book has great research into the neuropsychology of it. It can help you function in the workplace.”

### John Sullivan

**Position:**Chief Technology Officer, American Chemical Society

**Currently reading:** *Reinventing Discovery: The New Era of Networked Science* by Michael Nielsen

**Thoughts:**“It’s a book about thought leadership for how people change and how science has changed at an accelerated pace. It talks about how science has historically been done and how it has been impacted by social technology.”

### Renato Sogueco

**Position:**Chief Information Officer, Society of American Florists

**Recently read:** *Steve Jobs* by Walter Isaacson

**Thoughts:**“This book is just so good. Anyone who wants to be an innovator instead of a follower has to read it.”

### Heidi Byerly, CAE

**Position:**Chief Information Officer, Society for Human Resource Management

**Currently reading:** *Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth* by Navi Radjou, Jaideep Prabhu, and Simone Ahuja

**Thoughts:**“It’s about how technology innovation used to come from identifying needs. Now it comes from frugality.”

[Dean Takahashi](https://associationsnow.com/author/dean-takahashi/)

Dean Takahashi is lead writer for GamesBeat at VentureBeat.

[More articles by this author](https://associationsnow.com/author/dean-takahashi/)

Tags: [#E-learning](https://associationsnow.com/tag/e-learning/)
 [#Professional Development](https://associationsnow.com/tag/professional-development/)
 [#reading](https://associationsnow.com/tag/reading/)
 [#Technology](https://associationsnow.com/tag/technology/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [VideoAmerican College of Emergency Physicians: ACEP Geriatric Emergency Department Accreditation ProgramSeptember 24, 2026](https://associationsnow.com/2026/09/24/american-college-of-emergency-physicians-acep-geriatric-emergency-department-accreditation-program/)
- [ArticleAI in Professional Development: Future-Proofing TrainingJuly 21, 2025](https://associationsnow.com/2025/07/21/ai-in-professional-development-future-proofing-training/)
- [ArticleThe Core of Agency: How Business Development Drives Learner-Centric GrowthFebruary 25, 2026](https://associationsnow.com/2026/02/25/the-core-of-agency-how-business-development-drives-learner-centric-growth/)
- [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2012%2F11%2F02%2Fare-you-wired-great-reads%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!
