---
title: "Career Coach: Social Media Advice for Job-Seekers"
id: "14159"
type: "post"
slug: "career-coach-social-media-advice-for-job-seekers"
published_at: "2012-11-02T00:20:30+00:00"
modified_at: "2026-03-15T19:04:31+00:00"
url: "https://associationsnow.com/2012/11/02/career-coach-social-media-advice-for-job-seekers/"
markdown_url: "https://associationsnow.com/2012/11/02/career-coach-social-media-advice-for-job-seekers.md"
excerpt: "Social media advice from career coach Cheryl Palmer, professional resume writer and founder of Call to Career."
taxonomy_category:
  - "Career Development"
taxonomy_post_tag:
  - "AssociationsNow"
  - "Business"
  - "Career Path"
  - "job search"
  - "Social Media"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Employee (Non-Manager)"
taxonomy_persona:
  - "Early Career"
---

[Home](https://associationsnow.com/)
 » [Articles](https://associationsnow.com/format/article/)
 » Career Coach: Social Media Advice for Job-Seekers

### Why does social media matter?

Here’s why: A study conducted by social media monitoring service Reppler in 2011 found that more than 90 percent of recruiters and hiring managers have visited candidates’ profiles on social networks as part of the screening process—and 69 percent have rejected candidates based on content found.

### What can people do to bolster career presence on social networks?

Complete your profile. Add work experience, a photo, and recommendations. According to a LinkedIn representative quoted in *The Wall Street Journal*, users with complete profiles are 40 times more likely to receive opportunities through the site than those with incomplete profiles.

**Use keywords.** Recruiters search for their ideal candidates by keywords, so if your profile is not peppered with the right ones, it will never see the light of day. Develop these keywords by thinking about what skill sets employers are looking for.

**Highlight your accomplishments.** Don’t just list your duties. While your duties may overlap with someone who has a similar job title, your accomplishments can’t be duplicated.

### What advice do you have for someone who’s never used social media?

**Observe before participating.** Every site has its own etiquette. To ensure that you don’t come across as lacking social media savvy, watch how others are interacting on the site and then act accordingly.

**Don’t appear desperate.** Don’t spam fellow members you don’t know and ask them for  
 a job. Instead, build relationships first by participating in groups.

Olly/Veer

[Cheryl Palmer](https://associationsnow.com/author/cheryl-palmer/)

Cheryl Palmer, M.Ed., CPRW, is founder and career coach at Call to Career.

[More articles by this author](https://associationsnow.com/author/cheryl-palmer/)

Tags: [#Business](https://associationsnow.com/tag/business/)
 [#Career Path](https://associationsnow.com/tag/career-path/)
 [#job search](https://associationsnow.com/tag/job-search/)
 [#Social Media](https://associationsnow.com/tag/social-media/)

**Stay Informed**

[Subscribe to our free newsletter](https://associationsnow.com/newsletter/)
, *Associations Now Daily News*, to find out what’s happening in the association world every business day.

## You Might Like

- [VideoThe Career Moves Every Association Leader Needs Right NowSeptember 24, 2026](https://associationsnow.com/2026/09/24/the-career-moves-every-association-leader-needs-right-now/)
- [VideoAssociation for Financial Counseling and Planning EducationSeptember 24, 2026](https://associationsnow.com/2026/09/24/association-for-financial-counseling-and-planning-education/)
- [VideoAllison Isch, PMP Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/allison-isch-pmp-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/)
- [VideoASAE DELP Reunion 2025 & Introduction of New ClassAugust 18, 2026](https://associationsnow.com/2026/08/18/asae-delp-reunion-2025-introduction-of-new-class-2/)

## Comments

**Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/)

[Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2012%2F11%2F02%2Fcareer-coach-social-media-advice-for-job-seekers%2F%23comments)
 to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/)
!