--- title: "Social Media Roundup: Bold Reinvention Not Always Needed" id: "14304" type: "post" slug: "social-media-roundup-bold-reinvention-not-always-needed" published_at: "2012-11-06T21:08:42+00:00" modified_at: "2026-11-09T19:21:41+00:00" url: "https://associationsnow.com/2012/11/06/social-media-roundup-bold-reinvention-not-always-needed/" markdown_url: "https://associationsnow.com/2012/11/06/social-media-roundup-bold-reinvention-not-always-needed.md" excerpt: "Why the bold reinvention isn’t always the way to go. Also: A pitch for taking your association’s voting online." taxonomy_category: - "Learning" taxonomy_post_tag: - "AssociationsNow" - "industry change" - "Innovation" - "Leadership" - "online voting" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Bold Reinvention Not Always Needed Small brushstrokes, at times, can yield better results than big, broad ones. We may move aggressively when making big changes, but a softer approach might be better. We like being forceful because it stands out, but is it the right way to go? That and more in today’s Social Media Roundup: ### Reinvent the Wheel … Slowly > The Slow Road to Invention | Marvels – [http://t.co/wyO0DhUf (opens in a new tab)](http://t.co/wyO0DhUf) > [http://t.co/O1ZBaZEG (opens in a new tab)](http://t.co/O1ZBaZEG) > via [@WSJ (opens in a new tab)](https://twitter.com/WSJ?ref_src=twsrc%5Etfw) > > — Janet McNichol (@jmcnichol) [November 6, 2012 (opens in a new tab)](https://twitter.com/jmcnichol/status/265850292501893121?ref_src=twsrc%5Etfw) **The value of the interval:**In the *Wall Street Journal*, Holly Finn makes a pitch for [innovation at a slower pace (opens in a new tab)](http://online.wsj.com/article/SB10001424052970203880704578089233956502680.html?mod=wsj_share_tweet) : “Our benchmark for success is big, brazen moments,” she writes. “But it’s impossible to revolt, or draw pistols, forever; you can, however, keep improving. We’re a teenage country heading into our more grown-up years. Change, now, will come slower but steadier, and with less shouting.” How do you pull in the reins on your big projects? *(ht [@jmcnichol (opens in a new tab)](https://twitter.com/jmcnichol/status/265850292501893121) )* ### Take it Online > RT [@deirdrereid (opens in a new tab)](https://twitter.com/DeirdreReid?ref_src=twsrc%5Etfw) > : Association Voting: The 21st Century Version (by [@LynInTheColony (opens in a new tab)](https://twitter.com/LynInTheColony?ref_src=twsrc%5Etfw) > [@avectra (opens in a new tab)](https://twitter.com/avectra?ref_src=twsrc%5Etfw) > ) [http://t.co/37WzCfkv (opens in a new tab)](http://t.co/37WzCfkv) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#asae (opens in a new tab)](https://twitter.com/hashtag/asae?src=hash&ref_src=twsrc%5Etfw) > > — Peggy Hoffman (@peggyhoffman) [November 6, 2012 (opens in a new tab)](https://twitter.com/peggyhoffman/status/265869221228081152?ref_src=twsrc%5Etfw) **Online voting’s benefits:** While I [pointed out a situation (opens in a new tab)](http://associationsnow.com/2012/11/the-failsafe-when-things-go-wrong-will-your-plan-work/) in my blog post regarding the election and online voting under poor circumstances, when it’s done right, it can be effective for your association, as Avectra’s Lyn Slater notes. “Once you have the kind of security and cross-checks that a top-notch technology company provides, [online voting can reap a huge savings for an association (opens in a new tab)](http://blog.avectra.com/association-voting-the-21st-century-version/) of any size,” Slater writes. “From reduced man hours to no paper, printing, and mailing costs, it’s a huge boost for your bottom line. And, the beneficial environmental impact of thousands of associations across the country ditching their printed paper balloting for ever … is a wonderful thing.” (*ht [@peggyhoffman (opens in a new tab)](https://twitter.com/peggyhoffman/status/265869221228081152)*) How has your online voting process gone? Let us know in the comments. (TMG archive photo) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#industry change](https://associationsnow.com/tag/industry-change/) [#Innovation](https://associationsnow.com/tag/innovation/) [#Leadership](https://associationsnow.com/tag/leadership/) [#online voting](https://associationsnow.com/tag/online-voting/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Buzz: How AI can Empower Every AssociationOctober 13, 2025](https://associationsnow.com/2025/10/13/associations-now-presents-beyond-the-buzz-how-ai-can-empower-every-association/) - [VideoInnovation Impact Survey Informational WebinarSeptember 18, 2025](https://associationsnow.com/2025/09/18/innovation-impact-survey-informational-webinar/) - [VideoBlueSky eLearnJuly 15, 2020](https://associationsnow.com/2020/07/15/bluesky-elearn/) - [VideoAmerican College of Emergency Physicians: ACEP Geriatric Emergency Department Accreditation ProgramSeptember 24, 2026](https://associationsnow.com/2026/09/24/american-college-of-emergency-physicians-acep-geriatric-emergency-department-accreditation-program/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2012%2F11%2F06%2Fsocial-media-roundup-bold-reinvention-not-always-needed%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !