--- title: "The Internet Association: The Perks of Starting Fresh" id: "14526" type: "post" slug: "the-internet-association-the-perks-of-starting-fresh" published_at: "2012-11-20T22:11:21+00:00" modified_at: "2026-11-09T19:21:25+00:00" url: "https://associationsnow.com/2012/11/20/the-internet-association-the-perks-of-starting-fresh/" markdown_url: "https://associationsnow.com/2012/11/20/the-internet-association-the-perks-of-starting-fresh.md" excerpt: "The recently-launched Internet Association has its eyes on an approach unlike any other association. Also: The biggest mistakes you can make with LinkedIn." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Leadership" - "Marketing" - "presence" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Executive Team" taxonomy_persona: - "Executive Leadership" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » The Internet Association: The Perks of Starting Fresh Admit it, when you know someone that’s just getting started, you get a little envious. They won’t have the institutional cruft that your association might already have. Words like “nimble” and “pivot” still apply to them in a way that they wouldn’t apply to a more established organization. They may lose these fresh-faced advantages in the long run, but for now, it’s what helps them stand out. That’s why the Internet Association is worth keeping an eye on. That and more in today’s Social Media Roundup: ### New Association, New Ideas https://twitter.com/SmartBriefScoop/status/270874453678907393 **“The largest foe is just a misunderstanding of how the internet works.”** The Internet Association is perhaps the highest-profile association launch this year, so clearly association executives are keeping tabs on what the group, founded in the wake of the Stop Online Piracy Act’s failure, is doing. That’s why [AdWeek‘s Katy Bachman took some time (opens in a new tab)](http://www.adweek.com/news/technology/fast-chat-internet-associations-michael-beckerman-145137#1) with Michael Beckerman, the budding organization’s president and CEO. Beckerman says it’s not going to base its advocacy approach on any other association’s already-set model but will create its own. “We’re going to be hyperlocal in the way we approach members of Congress,” he says. “Most other industries lobby based on the states where they have offices or employees. Our companies don’t have employees in every single town, but we’re touching small businesses in every town across America.” *(ht [@SmartBriefScoop (opens in a new tab)](https://twitter.com/SmartBriefScoop/status/270874453678907393) )* ### You’re Doing it Wrong > 13 Mistakes Your Business Is Making On LinkedIn [http://t.co/vIz2wbyA (opens in a new tab)](http://t.co/vIz2wbyA) > Can you add to the list? [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > [#asae (opens in a new tab)](https://twitter.com/hashtag/asae?src=hash&ref_src=twsrc%5Etfw) > [#amadc (opens in a new tab)](https://twitter.com/hashtag/amadc?src=hash&ref_src=twsrc%5Etfw) > > — Tom Egly (@TEgly) [November 20, 2012 (opens in a new tab)](https://twitter.com/TEgly/status/270908768534007808?ref_src=twsrc%5Etfw) **LinkedIn may be a popular network,** but there’s a good chance you’re not using as effectively as you could. Fortunately, [Business Insider‘s Alyson Shontell reached out (opens in a new tab)](http://www.businessinsider.com/linkedin-business-mistakes-2012-11) to LinkedIn’s senior manager of corporate communications, Krista Canfield, who offers a few tips on doing it right. “A bare-bones profile on LinkedIn suggests that your employee and your company may not have stellar online networking skills, so encourage your people to fill out their profiles so they are 100 percent complete,” Canfield says. *(ht [@TEgly (opens in a new tab)](https://twitter.com/TEgly/status/270908768534007808) )* How is your LinkedIn page looking these days? How can your association emphasize the value of a strong presence on the network? Tell us all about it in the comments. (iStockphoto/Thinkstock) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#Leadership](https://associationsnow.com/tag/leadership/) [#Marketing](https://associationsnow.com/tag/marketing/) [#presence](https://associationsnow.com/tag/presence/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [TemplateMembers onlySocial Media Program ManagerJuly 24, 2008](https://associationsnow.com/2008/07/24/social-media-program-manager/) - [VideoRecap from the 2025 ASAE MMC+Tech ConferenceMay 19, 2025](https://associationsnow.com/2025/05/19/recap-from-the-2025-asae-mmctech-conference/) - [VideoSneak Peek: Highlights from Day 2 of the 2025 ASAE MMC+Tech ConferenceMay 14, 2025](https://associationsnow.com/2025/05/14/sneak-peek-highlights-from-day-2-of-the-2025-asae-mmctech-conference/) - [VideoDaily Recap: Day 1 from the 2025 ASAE MMC+Tech ConferenceMay 13, 2025](https://associationsnow.com/2025/05/13/daily-recap-day-1-from-the-2025-asae-mmctech-conference/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2012%2F11%2F20%2Fthe-internet-association-the-perks-of-starting-fresh%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !