--- title: "Social Media Roundup: Social Business Comes With Change" id: "15455" type: "post" slug: "social-media-roundup-social-business-comes-with-change" published_at: "2013-01-22T23:04:27+00:00" modified_at: "2026-11-09T19:02:40+00:00" url: "https://associationsnow.com/2013/01/22/social-media-roundup-social-business-comes-with-change/" markdown_url: "https://associationsnow.com/2013/01/22/social-media-roundup-social-business-comes-with-change.md" excerpt: "Is your business a social business? Also: Interview with EventBrite’s VP of Marketing sheds light on word-of-mouth event marketing." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Communications" - "culture change" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Social Business Comes With Change How can your association fully embrace new intraoffice communication tools? It must be willing to change. That and more in today’s Social Media Roundup: > Most organizations today are simply not compatible with the way a social business really works—but culture change takes time. ### The Key To Social SUCCESS > Social business demands culture change by [@maddiegrant (opens in a new tab)](https://twitter.com/maddiegrant?ref_src=twsrc%5Etfw) > [http://t.co/JQ55IpW1 (opens in a new tab)](http://t.co/JQ55IpW1) > via [@socialfish (opens in a new tab)](https://twitter.com/SocialFish?ref_src=twsrc%5Etfw) > [#nfp (opens in a new tab)](https://twitter.com/hashtag/nfp?src=hash&ref_src=twsrc%5Etfw) > [#csae (opens in a new tab)](https://twitter.com/hashtag/csae?src=hash&ref_src=twsrc%5Etfw) > [#assnchat (opens in a new tab)](https://twitter.com/hashtag/assnchat?src=hash&ref_src=twsrc%5Etfw) > > — CSAE Ottawa-Gatineau Network (@ogcsae) [January 22, 2013 (opens in a new tab)](https://twitter.com/ogcsae/status/293748659047260160?ref_src=twsrc%5Etfw) **In business, social media has become key for communications.** However, most businesses have trouble recognizing the true success story that comes from implementing a social business infrastructure: It’s not just about the tools, it’s about the culture. “Most organizations today are simply not compatible with the way a social business really works—but culture change takes time,” *SocialFish*‘s Maddie Grant explains. Grant believes social business only works if the company culture is willing to accept the change. In [her blog post (opens in a new tab)](http://www.socialfish.org/2013/01/social-business-demands-culture-change.html) , she lists some of the elements that leverage this type of shift in the work environment.*(ht [ogcsae (opens in a new tab)](https://twitter.com/ogcsae/status/293748659047260160) )* ### Word of Mouth > RT [@mmcallen (opens in a new tab)](https://twitter.com/mmcallen?ref_src=twsrc%5Etfw) > : Interesting story of how Eventbrite got started [http://t.co/tK6W7iy6 (opens in a new tab)](http://t.co/tK6W7iy6) > [#eventprofs (opens in a new tab)](https://twitter.com/hashtag/eventprofs?src=hash&ref_src=twsrc%5Etfw) > [#mpi (opens in a new tab)](https://twitter.com/hashtag/mpi?src=hash&ref_src=twsrc%5Etfw) > > — Michael Heipel (@michaelheipel) [January 22, 2013 (opens in a new tab)](https://twitter.com/michaelheipel/status/293635398981263360?ref_src=twsrc%5Etfw) **What’s the secret to getting people to your event?** EventBrite’s VP of Marketing Tamara Mendelshon swears it’s all about the nudge you get from social media these days. “There is that really important credibility that comes from a recommendation, right? If my friend recommends an event or if I know my friend’s going to an event or if I know a colleague of mine is going… that credibility really enhances or influences my decision to purchase a ticket as well,” Mendelshon said during the interview. Mendelshon told Mike McCallen, cofounder of Grass Shack Events & Media, about her company’s start [during a recent episode of Meetings Podcast (opens in a new tab)](http://grassshackroad.com/eventbrite-the-story-with-tamara-mendelshon-show-244) . *(ht [@michaelheipel (opens in a new tab)](https://twitter.com/michaelheipel/status/293635398981263360) )* What are you tweeting about today? Let us know the comments. [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#Communications](https://associationsnow.com/tag/communications/) [#culture change](https://associationsnow.com/tag/culture-change/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoThe Future is Yours to Create. 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