--- title: "Social Media Roundup: Use Twitter Hashtags Effectively" id: "15475" type: "post" slug: "social-media-roundup-use-twitter-hashtags-effectively" published_at: "2013-01-23T22:24:51+00:00" modified_at: "2026-11-09T19:04:47+00:00" url: "https://associationsnow.com/2013/01/23/social-media-roundup-use-twitter-hashtags-effectively/" markdown_url: "https://associationsnow.com/2013/01/23/social-media-roundup-use-twitter-hashtags-effectively.md" excerpt: "How one association found ways to reach its goals using new forms of technology. Also: Do hashtags on Twitter … the right way." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "Digital Communication" - "hashtags" - "Social Media" - "Technology" taxonomy_content_format: - "Article" taxonomy_role: - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Social Media Roundup: Use Twitter Hashtags Effectively Are digital disruptions truly disruptive, considering we live in a world surrounding by constant communication? Advice for how meeting planners should embrace the changing communication landscape, and more, in today’s Social Media Roundup: ### Be More Beta > Excellent! RT [@michellebruno (opens in a new tab)](https://twitter.com/michellebruno?ref_src=twsrc%5Etfw) > How One Meetings Organization Interpreted Digital Disruption [http://t.co/X1YMVrb9 (opens in a new tab)](http://t.co/X1YMVrb9) > via @bXbOnline [#pcmacl (opens in a new tab)](https://twitter.com/hashtag/pcmacl?src=hash&ref_src=twsrc%5Etfw) > > — Ed Heiland (@edheiland) [January 23, 2013 (opens in a new tab)](https://twitter.com/edheiland/status/294135097551097856?ref_src=twsrc%5Etfw) **You’ve probably been in meetings where everyone was on their phone.** It’s the curse of our digital generation: Our attention is constantly diverted to our mobile devices. Former meeting planner and event organizer Michelle Bruno knows this very well. But does disruption have to be a bad thing? In [her blog post (opens in a new tab)](http://forkintheroadblog.com/archives/how-one-meetings-organization-interpreted-digital-disruption/) , she recounts a discussion on embracing digital disruptions at the last PCMA Convening Leaders meeting. “If the level of experimentation at the meeting (lunch four different ways and the tradeshow reimagined) was any indication, PCMA is always in beta, trying new form factors and delivery systems,” she noted. “It almost seemed as if, despite some of the glitches that come with the territory, they embrace digital and disruption in general as a matter of policy. What a difference (non)denial makes.” *(ht [@edheiland (opens in a new tab)](https://twitter.com/edheiland) )* ### #Don’t #Do #This > [Good reminders] Simple Tips to Make Your Hashtags Work – [http://t.co/rKrzTGlz (opens in a new tab)](http://t.co/rKrzTGlz) > > — Lynn Morton (@MissLynn13) [January 22, 2013 (opens in a new tab)](https://twitter.com/MissLynn13/status/293847058144714752?ref_src=twsrc%5Etfw) **Need some help wrapping your head around hashtags?** [B2B Marketing has a few ideas for honing the basic skills (opens in a new tab)](http://www.b2bmarketing.net/blog/posts/2013/01/17/simple-tips-make-your-hashtags-work) behind the Twitter mainstay. From promotion to community building, the article has some great pointers for new and veteran Twitter users, but when it’s all said and done, hashtags are simply about being a part of a conversation. “The more hashtags you’re using, the more conversations you’re entering. Instead of jumping on three hashtags to make sure your content is seen, just pick the most relevant possible hashtag and use that (numerous hashtags can make things look messy and hard to read).” *(ht [@MissLynn13 (opens in a new tab)](https://twitter.com/MissLynn13) )* What are you tweeting about today? Share with us know in the comments. [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#Digital Communication](https://associationsnow.com/tag/digital-communication/) [#hashtags](https://associationsnow.com/tag/hashtags/) [#Social Media](https://associationsnow.com/tag/social-media/) [#Technology](https://associationsnow.com/tag/technology/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) - [TemplateMembers onlyMember Onboarding ToolkitNovember 5, 2026](https://associationsnow.com/2026/11/05/member-onboarding-toolkit/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F01%2F23%2Fsocial-media-roundup-use-twitter-hashtags-effectively%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !