--- title: "Outdoor Retailer Summer and Winter Market Tradeshows Stay in Utah" id: "15489" type: "post" slug: "outdoor-retailer-summer-and-winter-market-tradeshows-stay-in-utah" published_at: "2013-01-24T19:34:22+00:00" modified_at: "2026-11-09T19:04:46+00:00" url: "https://associationsnow.com/2013/01/24/outdoor-retailer-summer-and-winter-market-tradeshows-stay-in-utah/" markdown_url: "https://associationsnow.com/2013/01/24/outdoor-retailer-summer-and-winter-market-tradeshows-stay-in-utah.md" excerpt: "Outdoor Retailer Summer and Winter Market Tradeshows will stay in Utah after the state gives an incentive of a $2.66 million tent, with more on the way." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "Meetings" - "online events" - "outdoor recreation" - "tradeshows" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" taxonomy_persona: - "Executive Leadership" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Outdoor Retailer Summer and Winter Market Tradeshows Stay in Utah There are many factors that go into deciding where to host your tradeshow: location, price, and proximity to hotels are some things to consider. And, when it comes to location, there are countless benefits for cities, including a boost in retail spending and the opportunity to make the must-visit list. For example, Nielsen Expositions, which puts on the Outdoor Retailer Summer and Winter Market tradeshows in Salt Lake City, brought the city an estimated $40 million annually. The group’s contract ends in 2014, and it was considering other locations because of its growth, but [the city went out of its way (opens in a new tab)](http://www.sltrib.com/sltrib/news/55677546-78/salt-lake-outdoor-state.html.csp) to get the group to stay. More details: **The fix:** To compensate, state and local economic-development officials announced an unusual incentive: a free 150,000-square-foot tent for additional exhibitor space. The cost to the state: $2.66 million. With a new boost to its show, Nielsen Expositions agreed to an extended contract through 2016. **But wait, there’s more:**Furthering its ties with the group, the state has just created an Outdoor Recreation Vision plan to drive home the point that “Utah IS the premier place for outdoor recreation,” Gov. Gary Herbert said in a statement. The sudden change of heart may have come from the organizers—according to a [report, (opens in a new tab)](http://www.sanluisobispo.com/2013/01/23/2366684/utah-governor-unveils-outdoor.html) “organizers had threatened to move the event if the state didn’t demonstrate its commitment to preserving public lands and solve the space issues” asking for a plan by this month. The new plan includes a government office that would be devoted solely to outdoor recreation and would hold an annual summit of industry retailers and businesses. (The decisions about public land are still on hold, for now.) Though the government hasn’t outright said the push was from the outdoor tradeshow, the intentions seem fairly clear: The state wants to preserve that $40 million revenue. Has your group ever encountered incentives from your tradeshow’s host city or state? How did you handle it? (iStockphoto/Thinkstock) [Chloe Thompson](https://associationsnow.com/author/chloe-thompson/) Chloe Thompson is a contributing writer to Associations Now. [More articles by this author](https://associationsnow.com/author/chloe-thompson/) Tags: [#Meetings](https://associationsnow.com/tag/meetings/) [#online events](https://associationsnow.com/tag/online-events/) [#outdoor recreation](https://associationsnow.com/tag/outdoor-recreation/) [#tradeshows](https://associationsnow.com/tag/tradeshows/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [Video2026 Summit Awards DinnerOctober 2, 2026](https://associationsnow.com/2026/10/02/2026-summit-awards-dinner/) - [PodcastAssociations Now Presents: Beyond the Contract: Building Stronger Destination PartnershipsSeptember 24, 2026](https://associationsnow.com/2026/09/24/associations-now-presents-beyond-the-contract-building-stronger-destination-partnerships/) - [TemplateMembers onlyOnline Event Cheat Sheet for HostFebruary 1, 2022](https://associationsnow.com/2022/02/01/online-event-cheat-sheet-for-host/) - [PodcastAssociations NOW Presents: All for the Love of Chicago: Rethinking the Destination ExperienceSeptember 10, 2026](https://associationsnow.com/2026/09/10/associations-now-presents-all-for-the-love-of-chicago-rethinking-the-destination-experience/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F01%2F24%2Foutdoor-retailer-summer-and-winter-market-tradeshows-stay-in-utah%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !