--- title: "Keep Unemployed Members: Focus on the Networking" id: "15531" type: "post" slug: "keep-unemployed-members-focus-on-the-networking" published_at: "2013-01-28T19:32:08+00:00" modified_at: "2026-11-09T19:04:44+00:00" url: "https://associationsnow.com/2013/01/28/keep-unemployed-members-focus-on-the-networking/" markdown_url: "https://associationsnow.com/2013/01/28/keep-unemployed-members-focus-on-the-networking.md" excerpt: "How can you keep the unemployed? Teach them that joining your association is the best way to learn how to network efficiently." taxonomy_category: - "Career Development" taxonomy_post_tag: - "AssociationsNow" - "Career Path" - "job search" - "Membership" - "Networking" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "Director" - "Manager" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Keep Unemployed Members: Focus on the Networking It can be tough to wrangle member dues from the unemployed—after all, who wants another bill to pay? But letting them know that your association may be their ticket to their dream job can bring a mutual benefit. > You’re not going to find top performers at a job fair. Whether it’s fair or not, you need to have employees make referrals for you if you want to find a job. In a struggling employment market, any “in” to a job provides a boost, and more and more job seekers are aiming to make connections any way possible. That’s a good move, [according to a recent article (opens in a new tab)](http://www.nytimes.com/2013/01/28/business/employers-increasingly-rely-on-internal-referrals-in-hiring.html?pagewanted=2&_r=0&ref=technology) from *The New York Times*. And where’s the best place for a job seeker to put that resume? In front of someone who is already employed at a company who can recommend the candidate to the HR department or hiring manager. Some human resources professionals say clicking idly on Monster.com or other mass job-search sites won’t cut it in today’s tough job market. “You’re submitting your resume to a black hole,” HR consultant John Sullivan, who teaches management at San Francisco State University, told the *Times*. “You’re not going to find top performers at a job fair. Whether it’s fair or not, you need to have employees make referrals for you if you want to find a job.” The statistics are impressive: Referred candidates are twice as likely to land an interview compared to other applicants, while those who interview have a 40 percent better chance of being hired over other applicants, according to a recent study, the *Times* reported*.* But many job seekers may not know that the best place to network and brush off their business cards is their local or national association. Using association conferences or seminars to connect with industry leaders is an easy way for the unemployed to gain confidence, connections, and (hopefully) an offer down the line. Networking and career building have always been key benefits of association membership, and reminding your unemployed members of that value can help you keep them engaged in your community. Consider holding networking events that match up job seekers and hiring organizations or adding job-search strategies to your content lineup at seminars or in publications. How are you broadcasting networking opportunities to your members? Share your ideas in the comments. (iStockphoto/Thinkstock) [Chloe Thompson](https://associationsnow.com/author/chloe-thompson/) Chloe Thompson is a contributing writer to Associations Now. [More articles by this author](https://associationsnow.com/author/chloe-thompson/) Tags: [#Career Path](https://associationsnow.com/tag/career-path/) [#job search](https://associationsnow.com/tag/job-search/) [#Membership](https://associationsnow.com/tag/membership/) [#Networking](https://associationsnow.com/tag/networking/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [VideoASAE TV Daily Recap: Final Day at the 2025 ASAE Annual Meeting & ExpositionAugust 14, 2025](https://associationsnow.com/2025/08/14/asae-tv-daily-recap-final-day-at-the-2025-asae-annual-meeting-exposition/) - [VideoIntroducing the ASAE Future Leaders Professional Development ScholarshipJune 14, 2024](https://associationsnow.com/2024/06/14/introducing-the-asae-future-leaders-professional-development-scholarship/) - [VideoDJ Johnson Shares His Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/dj-johnson-shares-his-experience-at-the-2025-asae-annual-meeting-exposition/) - [VideoAshley Cobb Shares Her Experience at the 2025 ASAE Annual Meeting & ExpositionAugust 12, 2025](https://associationsnow.com/2025/08/12/ashley-cobb-shares-her-experience-at-the-2025-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F01%2F28%2Fkeep-unemployed-members-focus-on-the-networking%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !