--- title: "Event Planning Lessons From The Super Bowl" id: "15725" type: "post" slug: "event-planning-lessons-from-the-super-bowl" published_at: "2013-02-01T22:08:10+00:00" modified_at: "2026-11-09T19:04:39+00:00" url: "https://associationsnow.com/2013/02/01/event-planning-lessons-from-the-super-bowl/" markdown_url: "https://associationsnow.com/2013/02/01/event-planning-lessons-from-the-super-bowl.md" excerpt: "Event planners take a lesson from the Super Bowl. Also: PCMA experiments with gamification at its most recent convention." taxonomy_category: - "Meetings / Events" taxonomy_post_tag: - "AssociationsNow" - "event planning" - "gamification" - "Meetings" - "Social Media" taxonomy_content_format: - "Article" taxonomy_role: - "C-Level" - "Director" - "Manager" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Event Planning Lessons From The Super Bowl If you had to plan the most sought-after event in America—from the action, to the music, to the social platforms, to the crowd control—where would you start? If that sounds like a good exercise for event planners, you’d be right. The Super Bowl, and more, in today’s Social Media Roundup: ### Super Planning > 5 Things [#EventProfs (opens in a new tab)](https://twitter.com/hashtag/EventProfs?src=hash&ref_src=twsrc%5Etfw) > Can Learn from the Super Bowl [http://t.co/bEFfq1DQ (opens in a new tab)](http://t.co/bEFfq1DQ) > via [@SignUp4 (opens in a new tab)](https://twitter.com/SignUp4?ref_src=twsrc%5Etfw) > [#SB47 (opens in a new tab)](https://twitter.com/hashtag/SB47?src=hash&ref_src=twsrc%5Etfw) > > — jdivo10 (@jdivo10) [February 1, 2013 (opens in a new tab)](https://twitter.com/jdivo10/status/297374768020201472?ref_src=twsrc%5Etfw) **The biggest televised event in America** is this Sunday (and if you didn’t know that, you must be really, really busy this week; it’s time to come up for air). A gigantic event like the Super Bowl requires great attention to detail and the budget to go big. More than 100 million people will be tuning in, tweeting, and passing judgment on the most high-profile event of the year. Before you watch, check out “[5 Things Event Professionals Can Learn From the Super Bowl (opens in a new tab)](http://www.signup4.com/resource-center/event-planning/5-things-event-professionals-can-learn-from-the-super-bowl/#.UQvmJSQvmPY.twitter) ” for some ideas—on everything from location to sponsorships to entertainment—that you can bring back to the office on Monday. *(ht [@jdivo (opens in a new tab)](https://twitter.com/jdivo) )* ### It’s all fun and games https://twitter.com/RegLyons/status/297375399598501888 **Gamification may not be at its most buzz-worthy these days,**but smart things are still happening in that medium. (Our very own Ernie Smith [wrote about it a while back](http://associationsnow.com/2012/12/dont-hate-the-game-the-points-may-not-matter/) .) If you’ve experimented with gamification or are thinking of doing it, take a look at the Professional Convention Management Association’s take on it. “We wanted to demonstrate how to use a game to encourage attendee engagement at a conference, but then we really started thinking about all the things we would like our attendees to do from an action-behavior perspective,” PCMA’s senior VP of meetings and education, Kelly Peacy, [told Expo News. (opens in a new tab)](http://www.expoweb.com/article/want-gamify-your-event-do-it-purpose#.UQvnvL9EGGp) “That turned into real solid business objectives for us that led to the development of the game.” Not only did PCMA build a mobile app sustainable for 3,700 attendees at the Convening Leaders conference, it also combined the initiative with the launch of its new social professional network, Catalyst. What are your ideas for implementing gamification in your next conference? *(ht [@RegLyons (opens in a new tab)](https://twitter.com/RegLyons) )* What are you sharing on social media today? Let us know in the comments. [Anita Ferrer](https://associationsnow.com/author/anita-ferrer/) Anita Ferrer is a contributor to Associations Now. [More articles by this author](https://associationsnow.com/author/anita-ferrer/) Tags: [#event planning](https://associationsnow.com/tag/event-planning/) [#gamification](https://associationsnow.com/tag/gamification/) [#Meetings](https://associationsnow.com/tag/meetings/) [#Social Media](https://associationsnow.com/tag/social-media/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Contract: Building Stronger Destination PartnershipsSeptember 24, 2026](https://associationsnow.com/2026/09/24/associations-now-presents-beyond-the-contract-building-stronger-destination-partnerships/) - [VideoMelvin Tennant, CAE, President & CEO of Meet Minneapolis, Welcomes You to Great Ideas 2026September 2, 2026](https://associationsnow.com/2026/09/02/melvin-tennant-cae-president-ceo-of-meet-minneapolis-welcomes-you-to-great-ideas-2026/) - [VideoASAE TV Daily Recap: Final Day at the 2026 ASAE Annual Meeting & ExpositionAugust 24, 2026](https://associationsnow.com/2026/08/24/asae-tv-daily-recap-final-day-at-the-2026-asae-annual-meeting-exposition/) - [VideoTerin Bates, MBA, CAE, CX-PRO, Shares Her Experience at the 2026 ASAE Annual Meeting & ExpositionAugust 18, 2026](https://associationsnow.com/2026/08/18/terin-bates-mba-cae-cx-pro-shares-her-experience-at-the-2026-asae-annual-meeting-exposition/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F02%2F01%2Fevent-planning-lessons-from-the-super-bowl%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !