--- title: "Lunchtime Links: When Responsive Design Doesn’t Work" id: "15710" type: "post" slug: "lunchtime-links-when-responsive-design-doesnt-work" published_at: "2013-02-01T17:00:17+00:00" modified_at: "2026-11-09T19:04:40+00:00" url: "https://associationsnow.com/2013/02/01/lunchtime-links-when-responsive-design-doesnt-work/" markdown_url: "https://associationsnow.com/2013/02/01/lunchtime-links-when-responsive-design-doesnt-work.md" excerpt: "Why one startup ditched the trendy mobile/desktop design style after it found it didn’t really suit their needs. Also: Trying to attend conferences on a dime? Rosetta Thurman has some ideas." taxonomy_category: - "Marketing / Communications" taxonomy_post_tag: - "AssociationsNow" - "digital strategy" - "responsive design" - "Technology" - "Web Design" taxonomy_content_format: - "Article" taxonomy_role: - "Association CEO / Executive Director" - "C-Level" - "Executive Team" - "VP" taxonomy_persona: - "Association Professionals" --- [Home](https://associationsnow.com/) » [Articles](https://associationsnow.com/format/article/) » Lunchtime Links: When Responsive Design Doesn’t Work Sometimes you write something, and then you run into something else that validates your point perfectly. The other day in a blog post, [I argued that responsive design wasn’t lazy (opens in a new tab)](http://associationsnow.com/2013/01/this-ones-for-the-skeptics/) , but it simply needs to be the right fit for your organizational needs. If it doesn’t make sense, you shouldn’t use it. That is why the story of GoCardless’ decision to stop using responsive design is fascinating as a case study. That and more in today’s Lunchtime Links: **Going unresponsive:** Responsive design may be seen as a little bit of a holy grail in some corners of the association world, but when is it simply a bad idea? One startup, GoCardless, explains the process it went through in choosing to move away from a responsive look. “We didn’t have the resource to implement entirely different designs for desktop and mobile,” [the company’s Hiroki Takeuchi recently explained (opens in a new tab)](https://gocardless.com/blog/unresponsive-design/) . “This restricted us to simpler designs that could work for both formats. In some cases, this even led to compromised designs which weren’t great for either format.” Among other factors, it found just 2 percent of its users were on mobile, and it was forcing poor design decisions that didn’t work well for web *or* mobile. **Hit conferences on a budget:** For the past few years, Rosetta Thurman has been offering up lists of nonprofit conferences that cost less than $500 to attend. “I still get all happy-dance excited whenever I see associations hosting learning opportunities for nonprofit professionals that don’t cost an arm, a leg, and a kidney,” she writes. [Her current list (opens in a new tab)](http://www.rosettathurman.com/2013/02/7-national-nonprofit-conferences-worth-attending-in-2013-under-500/) includes sessions on social media, nonprofits, and board governance from locations across the country—which could prove useful if you don’t have a huge budget to spend on travel. **A pitch to respect curation:** In certain journalistic circles, curation has become almost a dirty word, or [depending on the person making the argument (opens in a new tab)](http://www.theawl.com/2012/06/you-are-not-a-curator-you-are-actually-just-a-blogger) , one that is being used the wrong way. Writing for the *Columbia Journalism Review*, Steven Rosenbaum [gives curation the kind of full-throated defense (opens in a new tab)](http://www.cjr.org/the_kicker/leave_curation_alone.php) it hasn’t been getting in the press lately. “Information overload drives content consumers to look for human-filtered, journalist-vetted, intellectually related material,” he explains. “This hunger for coherence isn’t unreasonable; it’s essential. And for some of us who think and write every day, gathering bits of thread that can then be elegantly knit into a thoughtful narrative isn’t cheating, or lazy. Far from it.” We liked the argument so much that we curated his post. **The logo landscape in 2013:** Is your association’s next logo rebranding going to be modest but effective like [eBay (opens in a new tab)](http://associationsnow.com/2012/10/lunchtime-links-take-some-tips-ebay-redesign/) ’s recent redesign, or bold and controversial like the [University of California (opens in a new tab)](http://associationsnow.com/2012/12/rebranding-lessons-from-the-university-of-california/) ’s? If you’re looking for some ideas, Simon Goble of the business card company Moo has some really fascinating insights [that he’s shared on Kivi’s Nonprofit Communications Blog (opens in a new tab)](http://www.nonprofitmarketingguide.com/blog/2013/01/31/logo-design-predictions-for-2013/) . What are you reading online today? Tell us all about it in the comments. (Comstock/Jupiterimages/Thinkstock) [Ernie Smith](https://associationsnow.com/author/ernie-smith/) Ernie Smith is a former senior editor for Associations Now. [More articles by this author](https://associationsnow.com/author/ernie-smith/) Tags: [#digital strategy](https://associationsnow.com/tag/digital-strategy/) [#responsive design](https://associationsnow.com/tag/responsive-design/) [#Technology](https://associationsnow.com/tag/technology/) [#Web Design](https://associationsnow.com/tag/web-design/) **Stay Informed** [Subscribe to our free newsletter](https://associationsnow.com/newsletter/) , *Associations Now Daily News*, to find out what’s happening in the association world every business day. ## You Might Like - [PodcastAssociations Now Presents: Beyond the Tech Stack: How AI Is Changing the Association PlaybookOctober 29, 2026](https://associationsnow.com/2026/10/29/associations-now-presents-beyond-the-tech-stack-how-ai-is-changing-the-association-playbook/) - [VideoNew Web Site DemoAugust 19, 2010](https://associationsnow.com/2010/08/19/new-web-site-demo/) - [PodcastAssociations NOW Presents: More Than Marketing: The Power of Strategic CommunicationsJuly 30, 2026](https://associationsnow.com/2026/07/30/associations-now-presents-more-than-marketing-the-power-of-strategic-communications/) - [PodcastAssociations NOW Presents: Why Slower Marketing Can Drive Stronger Member Engagement (Episode 27)June 25, 2026](https://associationsnow.com/2026/06/25/associations-now-presents-why-slower-marketing-can-drive-stronger-member-engagement-episode-27/) ## Comments **Comments are for ASAE members.** [Learn more about comments on this site.](https://associationsnow.com/comments/) [Log in](https://associationsnow.com/login?redirect_to=https%3A%2F%2Fassociationsnow.com%2F2013%2F02%2F01%2Flunchtime-links-when-responsive-design-doesnt-work%2F%23comments) to your member account or [join ASAE](https://my.asaecenter.org/select-a-membership-type/) !