---
title: "The Innovators: 3 Questions With Erin Fuller, FASAE, CAE"
id: "15685"
type: "post"
slug: "the-innovators-3-questions-with-erin-fuller-fasae-cae"
published_at: "2013-02-01T12:00:25+00:00"
modified_at: "2026-11-09T19:06:28+00:00"
url: "https://associationsnow.com/2013/02/01/the-innovators-3-questions-with-erin-fuller-fasae-cae/"
markdown_url: "https://associationsnow.com/2013/02/01/the-innovators-3-questions-with-erin-fuller-fasae-cae.md"
excerpt: "Erin Fuller, FASAE, CAE, the President Alliance for Women in Media, brought free membership to her organization. Here are the things that inspire her."
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  - "Learning"
taxonomy_post_tag:
  - "arts education"
  - "AssociationsNow"
  - "Innovation"
  - "Leadership"
taxonomy_content_format:
  - "Article"
taxonomy_role:
  - "Association CEO / Executive Director"
  - "Executive Team"
taxonomy_persona:
  - "Executive Leadership"
---

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 » The Innovators: 3 Questions With Erin Fuller, FASAE, CAE

### What is your definition of innovation?

Taking apart a process, system, or experience and creating a more ideal version that better serves a larger audience.

### What innovator has inspired you the most?

The ability of Martha Stewart to take a small Connecticut catering company and create a multimedia empire is pretty fantastic. That example of leveraging content to fuel books, periodicals, product development, licensing deals—it informed a lot of my thinking on how to build education and sponsorship programs with deeper ROI.

### What’s your most memorable “a-ha” moment?

When we liberated ourselves from a zillion data fields and really focused on what information we needed and used for members of the AWM community.

[Melanie D.G. Kaplan](https://associationsnow.com/author/melanie-d-g-kaplan/)

Melanie D.G. Kaplan is a freelance writer based in Washington, DC.

[More articles by this author](https://associationsnow.com/author/melanie-d-g-kaplan/)

Tags: [#arts education](https://associationsnow.com/tag/arts-education/)
 [#Innovation](https://associationsnow.com/tag/innovation/)
 [#Leadership](https://associationsnow.com/tag/leadership/)

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